Freelance Email Marketing Manager

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Written by AI from the job title and company, not by able.digital, so some details may not match this job. The employer's own page has the real description.

Overview

As a Freelance Email Marketing Manager at able.digital, you will be responsible for designing, implementing, and optimizing email marketing campaigns that engage our audience and drive conversions. This role requires a strategic thinker with a strong understanding of email marketing best practices, complemented by creativity and analytical skills. You will collaborate with cross-functional teams to ensure brand consistency and engage customers effectively through targeted messaging while monitoring campaign performance and adjusting strategies as necessary.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies in alignment with business goals.
• Create engaging and targeted email content that resonates with various audience segments.
• Design email templates that reflect the brand’s voice and enhance user experience.
• Manage the email marketing calendar, ensuring timely and relevant communication with subscribers.
• Analyze campaign results, providing insights and recommendations for future improvements.
• Conduct A/B testing to optimize subject lines, content, and call-to-action buttons.
• Utilize email automation tools to segment audiences and personalize email outreach.
• Monitor email deliverability and bounce-back rates, implementing strategies to maintain high levels of engagement.
• Collaborate with the design and content teams to enhance overall campaign effectiveness.
• Stay updated on industry trends and best practices in email marketing and digital communication.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms and automation tools (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong analytical skills with experience in data analysis and reporting.
• Excellent written and verbal communication skills, with an eye for detail.
• Capability to work independently and manage multiple projects effectively.
• Familiarity with HTML and CSS for email design is a plus.

Technologies & Tools

In this role, you will utilize various technologies and tools, including email marketing platforms such as Mailchimp, HubSpot, or Klaviyo, along with analytics tools like Google Analytics and email testing tools. Familiarity with graphic design software (e.g., Adobe Creative Suite) is advantageous for creating visually appealing email content.

Ideal Candidates

The ideal candidates will demonstrate a combination of creativity and analytical capabilities, with a passion for digital marketing and a comprehensive understanding of email strategy. They should possess exceptional communication skills, be adaptable to changing priorities, and exhibit a proactive approach to problem-solving. Strong organizational abilities and attention to detail are crucial attributes, ensuring the timely delivery of high-quality campaigns. Lastly, candidates should be comfortable working in a dynamic, fast-paced environment with the ability to think strategically while executing day-to-day responsibilities.