Freelance Social Media Manager

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Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Overview

Twine is seeking a knowledgeable and proactive Freelance Social Media Manager to enhance our online presence and engage with our audience effectively. The individual will be responsible for managing our social media accounts, developing content strategies, and analyzing performance metrics to ensure that our social media efforts align with our overall business objectives. The ideal candidate will leverage creativity and industry knowledge to build a strong digital community for our brand while maintaining Twine’s voice across various platforms.

Job Responsibilities

• Develop and implement a cohesive social media strategy to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across various social media platforms.
• Monitor, respond to, and engage with followers and users to enhance customer relationships.
• Analyze performance metrics and user engagement to inform content and strategy adjustments.
• Stay up-to-date with industry trends and competitor activities to identify opportunities for improvement.
• Collaborate with marketing and design teams to ensure consistency in messaging and branding.
• Manage social media advertising campaigns and track their effectiveness.
• Conduct research on audience preferences and trends to improve content strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role, preferably in a freelance capacity.
• Strong understanding of social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Excellent written and verbal communication skills.
• Experience with social media advertising and campaign management.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative thinking with excellent visual marketing skills.

Technologies & Tools

The Freelance Social Media Manager will utilize a variety of tools and technologies to efficiently manage social media accounts and gather insights. Key tools include social media scheduling platforms (Hootsuite, Buffer), graphic design software (Canva, Adobe Creative Suite), analytics tools (Google Analytics, Sprout Social), and customer relationship management (CRM) systems. Proficiency in these tools will empower the manager to analyze performance, generate reports, and create engaging content seamlessly.

Ideal Candidates

An ideal candidate for the Freelance Social Media Manager position at Twine will possess a strong passion for social media and digital marketing, combined with the ability to think strategically and creatively. They should demonstrate excellent organizational skills, allowing for effective multitasking across several projects. Successful candidates will thrive in a fast-paced environment, adapt quickly to changing trends, and embody a proactive attitude towards problem-solving and engagement. A keen eye for detail and a flair for creativity will further enhance their fit for this role, ensuring Twine maintains a compelling presence in the digital space.