Global Channel Digital Marketing & Lead Development Manager (Hybrid Remote Boston, MA or Shelton, CT)

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Job Overview

The Global Channel Digital Marketing & Lead Development Manager at PerkinElmer will play a pivotal role in driving the performance of our global marketing strategies. This position involves enhancing lead-generation efforts, optimizing digital marketing campaigns, and collaborating with cross-functional teams to ensure that our channel partners are fully equipped to achieve their goals. The ideal candidate should possess a strong background in digital marketing and lead development, with a strategic vision for fostering enduring relationships with both internal teams and external partners in a hybrid remote work model from either Boston, MA, or Shelton, CT.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to support channel partners and drive lead generation.
• Analyze market trends and performance data to refine digital marketing campaigns and maximize ROI.
• Collaborate effectively with cross-functional teams, including Sales, Product Management, and IT, to align marketing initiatives with business objectives.
• Manage the execution of marketing content, including webinars, newsletters, and social media initiatives, to engage and educate channel partners.
• Leverage marketing automation tools to drive efficient lead nurturing and development processes.
• Monitor and report on the effectiveness of lead generation campaigns, making recommendations for continuous improvement.
• Foster strong relationships with channel partners and provide them with regular feedback to optimize marketing efforts.
• Oversee budget management for digital marketing initiatives, ensuring alignment with financial goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on lead development and channel marketing.
• Proven track record of successfully managing digital campaigns that result in measurable lead generation.
• Strong analytical skills with competency in using data analytics tools to drive decision-making.
• Excellent project management abilities, with a keen eye for detail and the capability to manage multiple priorities.
• Exceptional communication and interpersonal skills, with a strong ability to work collaboratively in a team environment.
• Familiarity with marketing automation platforms and CRM systems.

Technologies & Tools

This position utilizes a variety of technologies and tools aimed at enhancing digital marketing efforts and lead generation processes. These include marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, data analytics tools for measuring campaign performance, as well as social media management software. Proficient use of standard office applications, including Microsoft Office Suite, will also be essential for day-to-day operations.

Ideal Candidates

Ideal candidates for the Global Channel Digital Marketing & Lead Development Manager position will possess a blend of creativity and analytical acumen, enabling them to craft innovative marketing strategies while also assessing their effectiveness through data. They should demonstrate a strong ability to build and maintain relationships, exhibiting leadership qualities that inspire collaboration among teams. A proactive and results-oriented mindset, paired with a thorough understanding of the digital marketing landscape, will ensure successful performance in this role.