Group Account Director

The CultHealth Vice President, Group Account Director is an “officer of the company,” and represents the agency across their assigned business with senior-level client engagements, as well as having responsibility over new business pitches and agency growth planning.

Responsibilities:

Leadership Persona:

• Business lead

• Owns several brands (possibly across multiple clients) that make up their respective portfolio of business with unique needs

• Responsible/Oversees ~$10 mil

• Demeanor - Adaptable, confident, approachable, solution oriented

• Visionary – proactive considerations on behalf of business, empowered to dialogue with clients about challenges and opportunities

• Manage a growing team of account directors/account supervisors, leveraging a strong technical background to provide guidance and support for junior members

• Presence - Agency leadership and across departments recognize & entrust individual to manage business, clients and team

• Authoritative (informed), strategic and stable voice in the room with team, agency leaders and clients

Relationship Building:

• Internal - instils motivation and creates a positive environment; fosters close relationship between acct, PM, creative team

• Gathers (rallies) key stakeholders to get ahead of an opportunity and solve problems

• External – establishes regular cadence of meetings w/ lead clients to connect outside of project

• Understands the importance of developing client relationship; encourages team to go the extra mile for them and coordinate opportunities for in person meetings, brainstorms, etc.

• Manage up – Routinely updates SVP with must know intel, uses SVP as sound board for new ideas, process or navigating difficult circumstances; Delivers for leadership on variety of requests

• Mentor – Fosters growth and development via AD/brand lead teams; helps them delegate, ensures team runs on all cylinders

• (build from mentorship) Seeks out opportunities for team members – whether that be other projects, tasks, listening to what they want to focus on, etc.

Operational Proficiency:

• Oversee workload that includes dynamic and creative projects, including strategy, digital, social, etc.

• Team/Talent management – Supports leadership in implementing initiatives/activities geared towards professional development and retention

• (as part of visionary) shares competitive and relevant market intelligence internally to keep team/leaders informed; when relevant works with team to provide POV back to clients on insights

Financial Stewardship:

• Ensures team diligently manages client funds as it ladders back to agency revenue

• Reinforces importance of routine conversations on financial spend to maintain transparency

• Engages/Activates team to pursue organic growth within current clients

• Considers ways that broader Indegene business units can support our revenue goals/expansion opportunities

• “Fire in belly” attitude - Drives agency revenue YoY; instills this type of attitude in AD/brand lead teams (shows them examples of what this looks like)

• Participation in new business opportunities whether pitch or post pitch leads to additional revenue managed

Other Skillsets:

• 1-2-year vision for not only delivering on current year’s plans/SOW but planting seeds for future growth opportunities

• Supports new business – leads pitch process alongside team, participates in new business when awarded

• Insight driven work beyond scope; utilize business learnings through MR or competitive intel to inform recommendations that could be of value back to clients

• Says “yes” to internal initiatives and task force to improve agency culture/performance/process, and says “yes” to external opportunities