Growth Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Seed Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager, Paid Social at Seed Health will play a pivotal role in driving customer acquisition and enhancing brand visibility through comprehensive paid social strategies. This role encompasses the design, execution, and analysis of innovative advertising campaigns across various social media platforms. The successful candidate will work closely with cross-functional teams to ensure alignment with growth objectives, brand messaging, and overall marketing strategies, ultimately contributing to the expansion of Seed Health's market presence.

Job Responsibilities

• Develop and implement data-driven paid social media campaigns that align with overall marketing and business objectives.
• Manage and optimize advertising budgets across platforms to maximize ROI and drive growth.
• Conduct thorough market research and audience segmentation to refine targeting efforts.
• Analyze campaign performance metrics and prepare comprehensive reports to inform future strategies.
• Collaborate with creative teams to produce compelling ad creatives and engaging content.
• Stay updated on industry trends, platform changes, and competitive landscape to enhance campaign effectiveness.
• Utilize A/B testing techniques to optimize ad performance and audience engagement.
• Work closely with the analytics team to integrate insights and data into marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in growth marketing with a focus on paid social media.
• Proficiency in social media advertising platforms, including but not limited to Facebook, Instagram, LinkedIn, and Twitter.
• Strong analytical skills with experience in data interpretation and campaign performance analysis.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience with marketing tools such as Google Analytics, SEMrush, or equivalent platforms.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to execute and manage campaigns effectively. Key tools include social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager), analytics software (Google Analytics, Adobe Analytics), and project management tools (Asana, Trello) to track progress and optimize workflows.

Ideal Candidates

The ideal candidate for this position should possess a strategic mindset with a passion for growth marketing and data-driven decision-making. They should be proactive, detail-oriented, and possess excellent problem-solving abilities. Passion for the health and wellness industry, along with a creative edge in social media marketing, will further distinguish a candidate's fit for Seed Health. The ability to adapt quickly to changing market trends and a collaborative spirit will also be essential for success in this role.