Head of Ecommerce

Our client in the Textile Manufacturing industry is hiring a Head of Ecommerce!

The role

We're hiring a Head of Ecommerce to own the site and its P&L end to end, reporting to the Head of Growth and working closely with the Head of Retention. Traffic is already handled by a very strong paid team, so your job is to turn it into as much revenue and margin as possible: a site that converts, an offer and bundle strategy that lifts AOV without eroding margin, and a TikTok Shop presence as strong as the main store.

What you'll own

• The full site and its P&L: revenue, conversion rate, AOV and margin
• A structured CRO testing program across PDPs, landing pages, cart and checkout
• AOV growth through bundles, offers, upsells and the free-shipping threshold
• Promo strategy for peak moments like Black Friday, with margin protected
• The end-to-end customer journey, built together with Retention
• TikTok Shop storefront, PDPs and offers, in line with the main site

Who you are

• 5+ years in DTC ecommerce, including owning a site at eight-figure scale
• You've owned a P&L and know how discounting and bundling hit margin
• Real CRO depth and strong Shopify fluency
• TikTok Shop experience strongly preferred; apparel experience is a plus
• An owner's mindset: fast, direct and comfortable working with the founder