Head of Social Media/Influencer Marketing Sr Manager

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Job Overview

The Head of Social Media/Influencer Marketing Senior Manager at Madison Reed will play a crucial role in shaping and executing the company’s social media and influencer marketing strategy. This position involves leading a dynamic team to develop, implement, and optimize innovative campaigns that enhance brand visibility, engage the community, and drive customer acquisition. The ideal candidate will thrive in a fast-paced environment and possess a deep understanding of social media trends, influencer partnerships, and content development to elevate Madison Reed’s digital presence.

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with business goals and enhances brand presence.
• Oversee and direct influencer marketing initiatives to cultivate relationships with key influencers and industry leaders.
• Analyze performance metrics and leverage insights to improve campaign effectiveness and ROI.
• Manage the social media content calendar and coordinate cross-functional collaboration for content creation.
• Lead, mentor, and grow the social media and influencer marketing teams, setting clear objectives and performance expectations.
• Stay updated on emerging trends in social media and influencer marketing and provide strategic recommendations.
• Collaborate with the marketing team to ensure cohesive messaging across all channels.
• Monitor brand sentiment and engage with online communities to foster positive relationships and address concerns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• A minimum of 5–7 years of experience in social media marketing and influencer partnerships.
• Proven track record of successfully managing social media campaigns and influencer marketing strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills with a knack for storytelling.
• Proficiency with social media management and analytics tools, such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with graphic design software and video editing tools is a plus.

Technologies & Tools

The Head of Social Media/Influencer Marketing Senior Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling and monitoring posts, analytics tools for measuring engagement and reach, and graphic design applications like Canva or Adobe Creative Suite for content creation. Familiarity with email marketing software may also be beneficial for integrated campaigns.

Ideal Candidates

The ideal candidates for this role will possess strong leadership abilities, a creative mindset, and a passion for digital marketing. They should be proactive, demonstrating an innovative approach to problem-solving and the ability to adapt in a rapidly changing environment. Successful candidates will have a collaborative spirit, fostering teamwork and communication across departments. Additionally, they should be results-oriented, consistently striving for excellence and improvement in achieving strategic goals.