Looking for Salesforce Marketing Cloud Engineer - Dallas, TX (Remote) - Contract / Fulltime

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Extend Information Systems Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

Extend Information Systems Inc. is seeking a proficient Salesforce Marketing Cloud Engineer to join our dynamic team in Dallas, TX. This role, which is available on a contract or full-time basis, focuses on leveraging the Salesforce Marketing Cloud platform to optimize marketing automation efforts. The selected candidate will be responsible for designing, implementing, and maintaining marketing automation solutions to support strategic initiatives, enhancing customer engagement, and driving overall marketing performance.

Job Responsibilities

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.
• Collaborate with marketing teams to understand requirements and translate them into technical solutions.
• Analyze and optimize email campaigns, ensuring maximum deliverability and engagement rates.
• Manage data extensions and segmentation to assist in targeted marketing efforts.
• Execute A/B tests and report on performance metrics and insights.
• Provide support and training for internal teams on Salesforce Marketing Cloud best practices.
• Continuously monitor trends in marketing automation and recommend enhancements as necessary.

Qualifications

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or related field.
• Proven experience working with Salesforce Marketing Cloud (and associated modules such as Email Studio, Journey Builder, and Automation Studio).
• Strong understanding of HTML, CSS, and SQL.
• Experience with marketing automation strategies and best practices.
• Ability to analyze data to inform decision-making and optimize campaigns.
• Excellent communication and project management skills.

Technologies & Tools

In this position, the Salesforce Marketing Cloud Engineer will work extensively with Salesforce Marketing Cloud applications, including Email Studio, Journey Builder, Automation Studio, and Analytics Builder. Familiarity with data management tools and integration with CRM systems will also be essential for data handling and reporting tasks. Additionally, the role may involve the use of programming languages, such as JavaScript for automations and HTML/CSS for designing email layouts.

Ideal Candidates

The ideal candidate possesses a blend of technical acumen and marketing expertise, demonstrating a passion for advancing customer engagement through automated solutions. They should be detail-oriented with a strong analytical mindset, capable of working autonomously while also thriving in collaborative environments. Effective communication skills, coupled with the ability to manage multiple projects simultaneously and adapt to changing priorities, will set successful candidates apart in this role.