Manager, Channel Marketing - Employee Benefits - - Remote | WFH

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Channel Marketing - Employee Benefits will be responsible for developing and executing marketing strategies aimed at driving growth in our employee benefits segment. This role involves collaborating with internal teams and channel partners to create impactful marketing campaigns, enhance brand visibility, and effectively communicate product value propositions to our target audience. The successful candidate will utilize data-driven insights to optimize marketing efforts and will play a pivotal role in expanding our market reach while ensuring a cohesive brand message across all platforms.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies to promote employee benefits solutions.
• Collaborate with sales teams and channel partners to create co-marketing initiatives and resource materials.
• Analyze market trends and customer insights to guide marketing strategies and adjust tactics accordingly.
• Manage digital marketing campaigns, including email marketing, social media, and online advertising.
• Oversee the creation of marketing content, ensuring alignment with brand guidelines and messaging.
• Conduct regular performance analysis of marketing programs and adjust strategies based on performance data.
• Coordinate with cross-functional teams, including product management and compliance, to ensure alignment and address any market challenges.
• Maintain expertise in industry trends to identify new opportunities for channel marketing growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in marketing, with a focus on channel marketing or employee benefits.
• Strong understanding of employee benefits products and market dynamics.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Proficient in digital marketing tools and platforms, including CRM systems, email marketing software, and analytics tools.

Technologies & Tools

This position will require the use of various technologies and tools to effectively execute marketing strategies. Candidates should be familiar with CRM software (such as Salesforce), email marketing platforms (e.g., HubSpot or Mailchimp), social media management tools, and analytics software (Google Analytics). Proficiency in Microsoft Office Suite, including Excel and PowerPoint, is also essential for reporting and presentation purposes.

Ideal Candidates

The ideal candidate for this role will possess a strategic mindset and creativity, coupled with a results-driven approach to channel marketing. They should be adaptable, eager to learn, and capable of thriving in a remote work environment while maintaining a high level of engagement with team members. A strong ability to build relationships with diverse stakeholders and a passion for the employee benefits sector will further enhance their success in this role.