Manager of Mass Media / Programmatic Video Buying

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Written by AI from the job title and company, not by Shutterfly, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager of Mass Media / Programmatic Video Buying at Shutterfly will be responsible for leading the strategy, execution, and optimization of video buying initiatives across various platforms. This crucial role requires a deep understanding of mass media dynamics and programmatic advertising, with a focus on driving brand awareness and customer acquisition through effective media spending. The successful candidate will work collaboratively with cross-functional teams to enhance Shutterfly's digital presence and ensure that video campaigns are aligned with overall marketing goals, measuring performance and optimizing results in real-time.

Job Responsibilities

• Develop and implement strategic media buying plans for programmatic video campaigns in alignment with Shutterfly's marketing objectives.
• Select, negotiate, and manage relationships with media vendors, ensuring optimal pricing and placement.
• Utilize data analytics to track campaign performance, making real-time adjustments to maximize ROI.
• Work closely with the creative team to ensure that video content meets brand standards and resonates with target audiences.
• Conduct competitive analysis and market research to identify trends and opportunities within the video advertising landscape.
• Lead post-campaign analysis and reporting, presenting insights and recommendations to key stakeholders.
• Manage and mentor junior team members, fostering a collaborative and performance-driven work environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in digital media buying, specifically within programmatic video.
• Strong understanding of analytics tools and metrics used to measure media effectiveness.
• Proficiency in programmatic advertising platforms and technologies (e.g., Demand Side Platforms, Ad Servers).
• Exceptional negotiation, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills, with an ability to collaborate across various departments.

Technologies & Tools

The Manager of Mass Media / Programmatic Video Buying will utilize various technologies and tools, including advanced programmatic advertising platforms such as AdRoll, The Trade Desk, and Google Marketing Platform. Familiarity with analytics tools like Google Analytics and Adobe Analytics will also be essential for tracking campaign performance and deriving actionable insights. Additionally, experience with project management tools such as Trello or Asana will be beneficial in managing tasks and deadlines effectively.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset combined with a detailed-oriented approach, enabling them to navigate complex digital landscapes with ease. They will have a proven track record of successful video advertising campaigns, displaying creativity in problem-solving and an ability to adapt strategies based on real-time data. Strong leadership qualities are essential, as well as a passion for innovation, teamwork, and continuous improvement in the media buying process. Candidates should also demonstrate resilience in fast-paced environments and a commitment to achieving business goals collaboratively.