Manager of Paid Social Media

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Written by AI from the job title and company, not by Mosaic Media Agency, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Paid Social Media at Mosaic Media Agency will oversee the strategic development, execution, and performance analysis of all paid social media campaigns. This role requires a blend of creative and analytical skills to drive engagement, optimize ad performance, and align social media strategies with client goals. The Manager will lead a team, collaborate with cross-functional departments, and leverage industry insights to elevate brand presence and maximize ROI through effective paid media strategies.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies tailored to client objectives.
• Manage the planning, execution, and optimization of paid social campaigns across various platforms.
• Analyze campaign performance data to make informed decisions for continuous improvement.
• Supervise and mentor a team of social media specialists, ensuring alignment with best practices.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Stay updated on the latest trends and innovations in social media advertising.
• Communicate campaign performance and insights to clients through regular reporting and presentations.
• Utilize A/B testing to determine optimum ad placements and audience targeting strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on paid social media.
• Strong understanding of social media platforms, advertising policies, and analytics tools.
• Proficient in performance marketing metrics and analytical reporting.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills.
• Demonstrated ability to meet tight deadlines and manage multiple projects simultaneously.

Technologies & Tools

The successful candidate will be proficient in various technologies and tools essential for managing paid social media campaigns. This includes familiarity with platforms such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and analytics tools like Google Analytics. Additionally, knowledge of social media scheduling software (e.g., Hootsuite, Sprout Social) and graphic design tools (e.g., Canva, Adobe Creative Suite) will be beneficial for campaign development and execution.

Ideal Candidates

Ideal candidates for the Manager of Paid Social Media position will possess a combination of creativity, analytical ability, and leadership skills. They should be proactive, detail-oriented, and able to thrive in a fast-paced environment. A passion for social media trends and a strong desire to stay ahead of industry changes will contribute to their success. Excellent problem-solving skills and the ability to work collaboratively with diverse teams will further enhance their effectiveness in driving results for our clients.