Manager of Paid Social Media

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Mosaic Media Agency, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Paid Social Media at Mosaic Media Agency will be responsible for strategizing, executing, and optimizing paid social media campaigns across various platforms. This role requires an innovative thinker who can leverage data analytics to maximize campaign performance, manage budgets efficiently, and collaborate with cross-functional teams to align social media initiatives with overall marketing goals. The candidate will lead a team of social media specialists, ensuring that campaigns are not only creative but also measurable and impactful, fostering strong relationships with clients and stakeholders.

Job Responsibilities

• Develop and implement strategic paid social media marketing plans to achieve clients' objectives.
• Oversee day-to-day management of campaigns across various paid social platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Utilize analytics tools to track and report on campaign performance, providing insights and recommendations for improvement.
• Manage and allocate budgets effectively to maximize return on investment (ROI).
• Collaborate with creative teams to develop compelling ad content and visuals that align with brand messaging.
• Engage in market research to remain abreast of industry trends and competitive landscape.
• Lead, mentor, and develop a team of social media specialists to enhance their capabilities and performance.
• Communicate regularly with clients to report on progress and key metrics of campaigns.
• Ensure compliance with advertising policies and guidelines set forth by each platform.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in paid social media management, preferably in an agency setting.
• Proficiency in social media advertising tools including but not limited to Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional communication and interpersonal skills.
• Creative problem-solving abilities and strategic thinking.
• Experience managing a team and leading projects to successful completion.

Technologies & Tools

This position will require proficiency in various technologies and software, including but not limited to social media management tools like Hootsuite and Sprout Social, analytics platforms such as Google Analytics and Facebook Insights, project management tools (e.g., Asana, Trello), and graphic design software like Adobe Creative Suite. Familiarity with CRM systems and email marketing tools is also advantageous.

Ideal Candidates

The ideal candidate for the Manager of Paid Social Media position will possess a blend of creativity and analytical skills, demonstrating an ability to think strategically while executing campaigns effectively. They should exhibit strong leadership qualities with a focus on team development and collaboration. An ideal candidate thrives in a fast-paced environment, adapting quickly to changes and demonstrating resilience in the face of challenges. Passion for social media marketing and a continuous desire to learn about emerging trends and technologies will set them apart as a top contender for this role.