Manager, Paid Social (Chicago or NYC)

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Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at iProspect is responsible for crafting and executing innovative paid social media strategies that align with client objectives and drive measurable results. This role will require a deep understanding of social media platforms, an analytical mindset, and the ability to lead a team in delivering exceptional paid social campaigns. The Manager will collaborate closely with internal teams and clients to ensure the successful integration of social media efforts into broader marketing strategies.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve client goals.
• Manage and optimize paid social campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Analyze campaign performance data and provide actionable insights to improve effectiveness.
• Oversee budget management, ensuring campaigns are cost-effective and deliver desired ROI.
• Lead, mentor, and develop the paid social team, fostering a culture of continuous improvement.
• Stay current with industry trends, platform updates, and best practices in paid social advertising.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on paid social media advertising.
• Proficient in social media advertising tools and platforms, including Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager.
• Demonstrated ability to analyze data and derive strategic insights.
• Strong project management skills with the capability to manage multiple campaigns simultaneously.
• Excellent communication and presentation skills, both verbal and written.
• Proven leadership skills, with experience in managing and developing a team.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. These include social media advertising platforms like Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads, as well as analytics tools such as Google Analytics and social media performance trackers. Additionally, proficiency in project management software and collaboration tools like Asana or Trello may be needed to coordinate team efforts efficiently.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position should possess a blend of creativity and analytical prowess. They should be strategic thinkers who can envision holistic paid social campaigns while being detail-oriented enough to optimize and fine-tune deliverables. A strong passion for social media and an eagerness to stay updated on trends within the industry are essential. Furthermore, successful candidates will exhibit leadership qualities, demonstrate strong interpersonal skills, and show a commitment to collaboration and client success.