Manager, Paid Social

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Job Overview

The Manager, Paid Social at dentsu X will be responsible for the development, execution, and optimization of comprehensive paid social media strategies across various platforms. This position requires a strategic thinker with a deep understanding of audience targeting and campaign performance analysis. The ideal candidate will lead a team of digital marketers, collaborating with cross-functional teams to ensure alignment with overall marketing goals while driving measurable results through innovative paid social campaigns.

Job Responsibilities

• Develop and implement performance-driven paid social media strategies to increase brand awareness and lead generation.
• Manage and oversee day-to-day operations of paid social campaigns across major platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance data and metrics, presenting actionable insights to stakeholders to enhance ROI.
• Lead and mentor a team of digital marketing professionals, fostering a culture of continuous learning and growth.
• Collaborate with creative teams to develop impactful messaging and engaging content tailored to specific audience segments.
• Stay informed about the latest trends and best practices in social media advertising and adjust strategies accordingly.
• Build and maintain relationships with key partners and media vendors to maximize ad spend effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on paid social media management.
• Proven track record of successfully managing large-scale paid social campaigns with demonstrable results.
• In-depth knowledge of social media platforms, ad formats, and best practices.
• Strong analytical skills, with experience using data analytics tools to optimize campaign performance.
• Excellent written and verbal communication skills with the ability to present complex data clearly to diverse audiences.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

Technologies & Tools

The Manager, Paid Social will utilize a range of technologies and software tools to execute their responsibilities, including but not limited to social media management platforms (like Hootsuite and Sprout Social), analytics tools (such as Google Analytics and Facebook Insights), A/B testing software, and project management tools (like Asana or Trello). Familiarity with social ad platforms and programmatic buying tools will also be essential in this role.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position will possess a blend of strategic vision and executional acumen. They should exhibit strong leadership capabilities, exemplifying a collaborative spirit while also demonstrating the ability to take initiative and drive results. A proactive and analytical mindset, combined with an avid interest in the latest digital marketing trends and consumer behavior, will further distinguish suitable candidates for this dynamic and impactful role at dentsu X.