Manager, Video and Programmatic Media - Holistic Planning

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Job Overview

The Manager, Video and Programmatic Media - Holistic Planning at Ovative Group is responsible for developing and executing integrated video and programmatic media strategies that optimize the client’s marketing potential and enhance overall business objectives. This role requires a deep understanding of data-driven marketing, a strategic mindset, and expertise in managing both video and programmatic campaigns. The successful candidate will lead cross-functional teams to deliver impactful media solutions that align with the clients' needs, while utilizing analytics to inform planning and optimize performance.

Job Responsibilities

• Develop and implement comprehensive video and programmatic media strategies that meet client goals and drive performance.
• Manage the execution of media campaigns across various platforms, ensuring alignment with clients’ overall marketing strategies.
• Lead cross-departmental collaboration to ensure seamless integration of video and programmatic initiatives.
• Analyze performance data to derive insights, recommend adjustments, and optimize campaign effectiveness.
• Maintain strong client relationships by providing regular performance updates and strategic recommendations.
• Stay abreast of industry trends and innovations to incorporate best practices in video and programmatic media planning.
• Oversee budgeting and financial management for video and programmatic campaigns, ensuring efficient allocation of resources.
• Mentor and guide junior team members to foster professional growth and enhance team capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of professional experience in digital marketing, with a focus on video and programmatic media.
• Proven experience in managing cross-channel campaigns and understanding of analytics tools.
• Strong analytical skills with the ability to interpret complex data and turn insights into actionable strategies.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences.
• Demonstrated leadership abilities and experience in managing teams or projects.
• Proficient with tools such as Google Analytics, DMPs, DSPs, and media planning software.

Technologies & Tools

The Manager, Video and Programmatic Media - Holistic Planning will utilize a variety of technologies and tools to enhance campaign performance and reporting accuracy. These may include programmatic advertising platforms, data management platforms (DMPs), demand-side platforms (DSPs), customer relationship management (CRM) software, and analytics tools such as Google Analytics and Tableau. Familiarity with marketing automation tools and media planning software is also essential for streamlining operations and maximizing efficiency.

Ideal Candidates

The ideal candidate for the Manager, Video and Programmatic Media - Holistic Planning position will possess strong strategic thinking capabilities combined with a creative approach to problem-solving. They will demonstrate a proactive attitude and the ability to thrive in a fast-paced environment. Effective communication skills, both verbal and written, along with a collaborative spirit are essential for fostering successful relationships with clients and team members alike. A passion for digital media and a commitment to staying current with industry trends will also be vital characteristics for success in this role.