Marketing Analytics Manager

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Written by AI from the job title and company, not by Altium®, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Altium® will play a pivotal role in driving data-informed marketing strategies by overseeing and enhancing analytical frameworks. This individual will focus on analyzing marketing performance metrics, fostering insights that guide campaign development, and ultimately improving decision-making across various marketing channels. The ideal candidate will collaborate closely with cross-functional teams to unify efforts and optimize marketing spend while fostering a culture of data-driven marketing within the organization.

Job Responsibilities

• Develop and implement comprehensive marketing analytics frameworks that align with company objectives.
• Analyze data from multiple sources to evaluate campaign performance and provide actionable insights.
• Collaborate with marketing teams to create strategic plans based on quantitative analysis.
• Lead the creation of regular reports and dashboards that communicate performance metrics to stakeholders.
• Utilize advanced analytical tools and software to identify trends and forecast marketing effectiveness.
• Provide training and support to internal teams on data interpretation and analysis methodologies.
• Optimize marketing processes by recommending technological enhancements based on analytical findings.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing analytics or a related field.
• Proven proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of digital marketing channels and metrics.
• Excellent communication and presentation skills, with the ability to convey complex data insights succinctly.
• Ability to work collaboratively across diverse teams and influence stakeholders.
• Attention to detail and a strong analytical mindset.

Technologies & Tools

The Marketing Analytics Manager will utilize a range of technologies and tools, including Google Analytics for web performance tracking, Tableau or Power BI for data visualization, CRM software such as Salesforce for customer insights, and various digital marketing platforms. Familiarity with SQL and statistical analysis software will also be advantageous for effective data manipulation and interpretation.

Ideal Candidates

Ideal candidates for the Marketing Analytics Manager position will exhibit a robust analytical mindset coupled with a proactive approach to problem-solving. They should possess a strong ability to translate data into strategic insights, demonstrating both creativity and precision in their analyses. A successful candidate will also thrive in collaborative environments, maintaining effective communication with team members and stakeholders, while showing adaptability to evolving marketing trends and technologies.