Marketing Analytics Manager

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Written by AI from the job title and company, not by Harnham, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Marketing Analytics Manager at Harnham, you will play a pivotal role in shaping data-driven marketing strategies that drive business performance and customer engagement. You will lead a team dedicated to collecting, analyzing, and interpreting complex marketing data to provide actionable insights. Collaborating closely with other departments, you will ensure that marketing efforts are optimized to maximize return on investment (ROI) and enhance overall effectiveness. Your expertise in analytical tools and methodologies will be vital in guiding the organization's marketing decisions and strategies.

Job Responsibilities

• Lead the analytics team to develop actionable marketing insights from complex datasets.
• Design and implement measurement frameworks to evaluate the performance of marketing campaigns.
• Utilize statistical analysis to identify trends and forecast potential outcomes.
• Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to align analytics initiatives with business objectives.
• Report results of marketing analytics and present findings to stakeholders.
• Guide the optimization of digital marketing channels to improve acquisition and retention metrics.
• Stay abreast of industry trends and best practices to ensure innovative analytical approaches.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in marketing analytics or a related role.
• Proficient in analytical tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of statistical analysis and data modeling techniques.
• Excellent communication skills, with the ability to present complex data to non-technical audiences.
• Proven experience in managing a team and leading projects effectively.
• Detail-oriented with strong problem-solving skills and analytical thinking.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to perform their job effectively. Key among these are Google Analytics for web data analysis, Tableau for visualizing complex datasets, SQL for database querying, and Excel for data manipulation. Knowledge of CRM software, such as Salesforce, may also be essential for analyzing customer data and engagement metrics. Familiarity with A/B testing tools and marketing automation platforms will further enhance the effectiveness of the role.

Ideal Candidates

The ideal candidate for the Marketing Analytics Manager position will possess a blend of analytical prowess and strategic thinking. They should be naturally curious and driven by data, demonstrating a strong ability to derive insights and recommend actionable strategies. A successful candidate will exhibit strong leadership qualities, excellent collaboration skills, and a proactive approach to problem-solving. Moreover, they should be adaptable in a fast-paced environment, capable of navigating complex datasets while maintaining focus on the ultimate marketing objectives.