Marketing Coordinator - SEO & PPC Specialist for B2B SaaS

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Job Overview

The Marketing Coordinator - SEO & PPC Specialist at Get It Recruit - Marketing will play a vital role in developing and implementing strategies that enhance the online visibility and lead generation efforts for our B2B SaaS products. This position requires a detail-oriented and results-driven individual to oversee SEO and PPC campaigns, analyze performance metrics, and collaborate with cross-functional teams to ensure the alignment of marketing strategies with business objectives. The ideal candidate will be equipped to leverage data analytics and innovative marketing techniques to maximize ROI and drive sustainable growth.

Job Responsibilities

• Develop, implement, and optimize SEO strategies to improve organic search visibility and ranking.
• Create and manage PPC campaigns across various platforms including Google Ads and LinkedIn.
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Monitor and report on performance metrics, analyzing data to make informed decisions and recommendations.
• Collaborate with content creators to enhance website content and landing page performance.
• Stay updated on industry trends and algorithm changes to refine SEO and PPC tactics.
• Analyze customer behavior and market trends to support overall marketing initiatives.
• Assist in the development of marketing collateral including blog posts, whitepapers, and case studies.
• Support the marketing team in other activities as needed to achieve collective goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in SEO and PPC marketing, preferably within a B2B SaaS environment.
• Proficiency in analytics tools such as Google Analytics, SEMrush, or Moz.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with A/B testing and conversion rate optimization.
• Exceptional written and verbal communication skills, with the ability to create compelling content.
• Familiarity with social media marketing and email marketing campaigns.
• Strong analytical skills and a data-driven mindset.

Technologies & Tools

The Marketing Coordinator - SEO & PPC Specialist will utilize various technologies and tools to execute responsibilities effectively. Key tools include Google Ads and Google Analytics for PPC campaign management and performance tracking, SEMrush and Ahrefs for SEO analysis and keyword research, and content management systems such as WordPress for website updates. Familiarity with email marketing platforms like Mailchimp and social media management tools like Hootsuite is also beneficial to enhance overall marketing strategies.

Ideal Candidates

The ideal candidate for this position will possess a strong passion for digital marketing and a proactive approach to problem-solving. They should exhibit excellent organizational skills, enabling them to manage multiple projects simultaneously while meeting deadlines. A successful individual in this role will be highly analytical, able to interpret complex data and transform it into actionable insights. Additionally, they should be adaptable, able to thrive in a dynamic environment, and contribute positively to team collaboration and overall company culture.