Marketing Manager, Customer Advocacy

About this kind of role

What a Marketing Manager, Customer Advocacy usually does. The employer's own details are in the listing.

Typically does: A Marketing Manager in Customer Advocacy focuses on building and nurturing relationships with loyal customers to promote brand loyalty and positive word-of-mouth. This involves developing and executing strategies to encourage customer engagement, gather feedback, and identify brand advocates. They often manage customer advocacy programs, such as loyalty schemes or ambassador programs, and collaborate with marketing and customer service teams. The role aims to leverage positive customer experiences to drive brand growth and improve customer retention.

Tools and skills: Proficiency in customer relationship management (CRM) software, social media platforms, marketing automation tools, data analytics, and strong written and verbal communication skills are generally required.

Good fit for: Individuals with a passion for customer service, strong interpersonal skills, and a strategic mindset who enjoy building relationships and championing a brand are often successful in this role.