Marketing Operations Manager - 18461

Marketing Operations Manager - 18461

Length of Assignment: 12+ months

Location: Plano, TX

Schedule: Fully Onsite

*NO C2C due to client restrictions*

Key Responsibilities:

Product Positioning & Messaging Strategy

• Lead development of positioning and messaging frameworks across all HE launches, translating product specs into compelling, benefit-driven stories that resonate across consumer segments
• Partner with the GTM team to align messaging hierarchies with go-to-market strategies, audience targeting, and channel-specific needs
• Build and maintain a messaging architecture that scales across the full HE portfolio, ensuring approved messaging is consistently applied across paid media, PDP, toolkit, and campaign assets

Brand Strategy & Guidelines Ownership

• Serve as the HE team's primary brand steward, developing HE-specific guidance that translates global standards into actionable direction for the integrated marketing team
• Proactively identify brand consistency gaps across channels and campaigns, leading corrective action in partnership with HQ and the IM Team
• Stay current on brand evolution through ongoing HQ collaboration, cascading updates to internal teams and agency partners in a timely manner

Localization Strategy & Oversight

• Own the localization strategy for the HE marketing assets, ensuring brand voice, messaging integrity, and visual standards are preserved across all markets and languages
• Define scope and priorities for each launch, establish workflows and quality checkpoints with regional teams, agencies, and the IM Team
• Review and approve localized assets to confirm alignment with source messaging and brand standards before distribution

Creative Standards, Toolkit & Governance

• Define and champion creative best practices across all the HE content formats, building a living library informed by performance data, platform requirements, and channel-specific learnings from paid media
• Lead the strategic development of product launch and campaign toolkits, setting standards for structure, completeness, and version control so all stakeholders have brand-aligned, execution-ready resources
• Own the end-to-end legal review workflow and QA process for all HE creative assets, ensuring every deliverable is claim-approved, brand-compliant, and execution-ready before distribution with post-launch monitoring to address discrepancies quickly

Minimum Qualifications:

• Bachelor’s degree in marketing, Communications, Advertising, or a related field
• 7+ years of experience in brand strategy, creative marketing, content strategy, or integrated marketing
• Proven ability to develop product positioning and messaging frameworks at a portfolio scale
• Strong understanding of brand management principles and multi-channel marketing execution
• Experience managing legal review processes and compliance workflows for marketing assets
• Demonstrated cross-functional leadership experience working across GTM, paid media, and creative teams
• Excellent written communication skills with a sharp eye for messaging clarity, brand voice, and creative quality

Preferred Qualifications:

• Experience in consumer electronics, tech, or a related category
• Familiarity with eCommerce content workflows, including PDP strategy and execution
• Experience managing localization workflows
• Background working with or alongside HQ or global brand teams in a subsidiary or regional marketing structure
• Exposure to DAM systems and creative production pipelines
• Experience developing and maintaining toolkit systems or brand resource hubs for cross-functional teams