Marketing Programmatic Manager (BANKING DOMAIN) - (US CITIZENS / GREEN CARD HOLDERS ONLY) - 100% REMOTE ROLE

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Written by AI from the job title and company, not by Zillion Technologies, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Programmatic Manager at Zillion Technologies, Inc. will play a pivotal role in overseeing and optimizing programmatic advertising strategies for clients in the banking domain. This position involves leveraging sophisticated data analytics and market insights to drive targeted marketing campaigns that enhance brand awareness and boost customer acquisition. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with organizational goals while managing the budget and performance metrics of programmatic initiatives, all within a fully remote work environment.

Job Responsibilities

• Develop and implement programmatic advertising strategies tailored to the banking sector.
• Monitor, analyze, and report on the performance of programmatic campaigns to optimize ROI.
• Collaborate with data analytics teams to identify customer segments and targeting opportunities.
• Manage relationships with programmatic partners and oversee vendor performance.
• Ensure compliance with industry regulations and best practices in advertising.
• Conduct A/B testing and implement innovative strategies to improve campaign effectiveness.
• Stay updated on industry trends and emerging technologies in programmatic advertising.
• Prepare and present reports to stakeholders on campaign performance and insights.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on programmatic media buying.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Proficiency in programmatic advertising platforms such as Google Marketing Platform, The Trade Desk, or similar.
• Experience in the banking or financial services sector is highly desirable.
• Excellent communication and interpersonal skills.
• Strong project management skills with the ability to work independently and collaboratively.

Technologies & Tools

The Marketing Programmatic Manager will primarily utilize an array of tools and technologies, including but not limited to programmatic advertising platforms such as The Trade Desk, Google Marketing Platform, and DSPs. Familiarity with data analytics tools like Google Analytics and Tableau is essential for performance tracking and reporting. Experience with CRM systems and email marketing software is also beneficial to create cohesive marketing strategies.

Ideal Candidates

The ideal candidate for the Marketing Programmatic Manager role will possess a strategic mindset coupled with hands-on experience in executing programmatic campaigns. They should exhibit a strong ability to adapt to rapidly changing environments and demonstrate a keen understanding of the intricacies of the banking sector. A proactive, analytical thinker with proven leadership skills and a passion for data-driven marketing will thrive in this fully remote position.