Media Manager, Search

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Written by AI from the job title and company, not by 22Squared, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media Manager, Search at 22Squared will play a crucial role in driving our search marketing strategies. The successful candidate will be responsible for developing, executing, and optimizing search engine marketing (SEM) campaigns that align with our clients' goals. They will work collaboratively with cross-functional teams to enhance online visibility, improve organic search rankings, and deliver measurable results. This position requires a strategic thinker who is passionate about leveraging data and insights to create effective media plans and drive performance improvements.

Job Responsibilities

• Develop and implement comprehensive search marketing strategies that achieve client objectives.
• Conduct in-depth keyword research, competitive analysis, and audience targeting.
• Manage paid search campaigns across various platforms, ensuring proper budget allocation and bidding strategies.
• Optimize existing campaigns and landing pages for improved performance, including A/B testing and analytics review.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to clients.
• Work closely with creative teams to develop compelling ad copy and visuals.
• Stay abreast of industry trends, search engine algorithm changes, and best practices to maintain competitive advantage.
• Provide training and mentoring to junior team members and interns in search marketing principles.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 3 years of experience in search engine marketing, specifically in paid search (PPC).
• Proven track record of managing successful search campaigns with measurable outcomes.
• Strong analytical skills, with proficiency in Google Analytics, Google Ads, and other relevant tools.
• Excellent communication skills, both written and verbal, with the ability to present complex data and strategies effectively.
• Familiarity with SEO principles and best practices is a plus.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

In this role, the Media Manager, Search will effectively utilize a variety of technologies and tools to enhance search marketing efforts. Key platforms include Google Ads and Bing Ads for campaign management, Google Analytics for performance tracking and reporting, and keyword research tools such as SEMrush and Ahrefs. Familiarity with marketing automation and CRM systems will also be beneficial for integrating search marketing efforts with broader marketing campaigns.

Ideal Candidates

The ideal candidate for the Media Manager, Search position possesses a blend of creativity and analytical prowess. They demonstrate a strong passion for digital marketing and a proactive approach to problem-solving. A commitment to staying updated with the latest trends in search marketing is essential. Additionally, they should have strong interpersonal skills, allowing them to collaborate effectively with team members and clients alike. A results-oriented mindset paired with an adaptable attitude will enable them to succeed in a dynamic environment like 22Squared.