Media Specialist, Paid Social & Programmtic

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Job Overview

The Media Specialist, Paid Social & Programmatic at Levelwing is responsible for the strategic planning, execution, and optimization of paid social and programmatic advertising campaigns. This role involves collaborating with cross-functional teams to drive brand awareness, engage target audiences, and maximize return on investment. The ideal candidate will leverage data-driven insights and innovative methodologies to enhance campaign performance across various digital platforms.

Job Responsibilities

• Develop, implement, and manage paid social media and programmatic strategies aligned with client objectives.
• Conduct audience research and segmentation to tailor campaigns effectively.
• Monitor, analyze, and report on campaign performance metrics to inform decision-making and strategy adjustments.
• Collaborate with content and creative teams to develop engaging ad creatives that drive user engagement.
• Manage budgets and bidding strategies to optimize campaign efficiency and ROI.
• Stay updated on industry trends, platform changes, and emerging technologies related to paid media.
• Foster relationships with media vendors and partners to negotiate pricing and ensure the best service delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• Minimum of 3 years of experience in paid social media and programmatic advertising.
• Proficient in using digital media tools and platforms such as Facebook Ads Manager, Google Ads, and demand-side platforms (DSPs).
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent communication and interpersonal skills, with a focus on teamwork.
• Familiarity with marketing analytics tools such as Google Analytics or similar is preferred.

Technologies & Tools

The Media Specialist utilizes a variety of technologies and software to execute and analyze campaigns. Key tools include social media advertising platforms such as Facebook Ads and Instagram Ads, programmatic buying platforms like Demand-Side Platforms (DSPs), and analytics tools such as Google Analytics and Tableau for performance tracking and reporting. Proficiency in these tools is essential to ensure effective campaign management and optimization.

Ideal Candidates

The ideal candidate for this position will possess a blend of creative and analytical skills, with a strong aptitude for problem-solving and an eye for detail. They should have a passion for digital marketing and keep abreast of the latest industry trends. A proactive mindset and the ability to work collaboratively in a team environment are crucial, as is a commitment to achieving exceptional results for clients. The candidate should also demonstrate adaptability and flexibility in a fast-paced, dynamic setting.