Movers+Shakers is hiring: Senior Influencer Marketing Manager in Los Angeles

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Job Overview

Movers+Shakers is seeking a dynamic and results-driven Senior Influencer Marketing Manager to join our growing team in Los Angeles. This role will be pivotal in developing and executing influencer marketing strategies that drive brand awareness and engagement. The ideal candidate will possess extensive experience in managing influencer partnerships, crafting compelling campaigns, and analyzing performance metrics. As a key player in the marketing department, the chosen individual will lead influencer initiatives that align with our broader marketing goals and enhance our reputation as industry leaders in the lifestyle and entertainment sectors.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies to achieve brand objectives.
• Identify and establish relationships with influencers and brand partners across various platforms.
• Oversee campaign execution, ensuring alignment with brand guidelines and messaging.
• Analyze performance metrics and report on campaign effectiveness to stakeholders.
• Collaborate with cross-functional teams, including Creative, PR, and Social Media, to enhance campaign effectiveness.
• Manage budget allocation for influencer partnerships and campaigns.
• Stay up to date on trends within the influencer space and recommend innovative approaches to enhance engagements.
• Mentor and guide junior team members to elevate skill levels and performance.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in influencer marketing or a similar role.
• Proven track record of successful influencer partnerships and campaigns.
• Strong analytical skills and proficiency in performance tracking tools.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships.
• Deep understanding of social media platforms and influencer dynamics.
• Ability to manage multiple projects concurrently under tight deadlines.

Technologies & Tools

The Senior Influencer Marketing Manager will leverage a range of technologies and tools to optimize influencer marketing campaigns. This includes analytics platforms such as Google Analytics and social media management tools like Hootsuite or Sprout Social. Familiarity with influencer marketing software such as AspireIQ or CreatorIQ, as well as general project management tools like Asana or Trello, will also be essential for efficient workflow and campaign monitoring.

Ideal Candidates

The ideal candidate will be a proactive and strategic thinker with a passion for influencer marketing. They should possess a creative mindset, allowing them to envision innovative partnership opportunities while maintaining a keen analytical approach to evaluate success. A strong ability to work collaboratively within teams and cultivate relationships with external partners is essential. The candidate should be adaptable, eager to learn, and capable of thriving in a fast-paced environment, ensuring they contribute significantly to our brand’s growth and influence in the market.