National Video Media Manager, Senior - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager, Senior - Brand Marketing at USAA is a pivotal role responsible for strategizing and executing video marketing initiatives that align with the organization's brand objectives. This position requires a knowledgeable leader who will manage video media campaigns across national platforms, optimize creative content, and evaluate the effectiveness of these campaigns in driving brand awareness and engagement. The incumbent will collaborate closely with cross-functional teams to ensure a cohesive brand narrative and leverage analytics to continually refine strategies for maximum impact.

Job Responsibilities

• Develop and implement national video media strategies that align with the overall brand marketing objectives.
• Oversee the planning, execution, and analysis of video advertising campaigns across various platforms.
• Manage relationships with key media vendors and ensure best practices in media placement.
• Collaborate with creative teams to develop compelling video content that resonates with target audiences.
• Utilize data analytics tools to measure campaign performance and derive actionable insights for continuous improvement.
• Work with internal stakeholders to ensure brand consistency across all video media and marketing initiatives.
• Monitor industry trends and competitive activity in video marketing to identify opportunities for innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in video media management or a similar role within a brand marketing environment.
• Proficiency in video technology and a solid understanding of digital media platforms and analytics.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills, capable of building relationships across teams.
• Creative thinking and problem-solving capabilities, with a focus on results-driven strategies.

Technologies & Tools

The ideal candidate will exhibit proficiency in a range of technologies and tools relevant to video media and marketing, including digital analytics platforms (e.g., Google Analytics, Adobe Analytics), video editing software (e.g., Adobe Premiere, Final Cut Pro), and project management tools (e.g., Trello, Asana). Familiarity with social media platforms and marketing automation tools will also be an asset.

Ideal Candidates

Ideal candidates for the National Video Media Manager position will possess a blend of creative vision and analytical acumen, demonstrating the ability to innovate while leveraging data insights to drive marketing effectiveness. They will be proactive, adaptable, and resilient, thriving in a dynamic environment. Strong leadership qualities and collaborative skills are essential for fostering teamwork across departments and building relationships both internally and externally.