Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will lead the development and execution of impactful marketing strategies that enhance brand awareness, drive market growth, and improve the customer experience across the orthodontic market. This role necessitates a high level of strategic oversight and collaboration across various cross-functional teams, focusing on product positioning, market research, and integrated marketing communications. The ideal candidate will possess a mix of creativity and analytical skills to effectively engage stakeholders and contribute to the overall mission of Elevating Orthodontics.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's vision and goals.
• Lead market research initiatives to assess consumer needs, identify market trends, and guide product development.
• Oversee brand management and ensure consistent messaging across various platforms and marketing channels.
• Collaborate with sales, product management, and R&D teams to drive customer-centric product offerings.
• Analyze performance metrics and adjust strategies to maximize brand impact and market penetration.
• Manage the marketing budget effectively to ensure optimal allocation of resources and adherence to financial targets.
• Guiding a high-performing marketing team by providing mentorship, professional development, and fostering a collaborative environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing within the healthcare, dental, or orthodontic industries.
• Proven experience in leadership roles with a strong record of managing successful marketing campaigns.
• Exceptional strategic thinking and analytical skills, with the ability to make data-driven decisions.
• Excellent communication and interpersonal skills, adept at building relationships with diverse stakeholders.
• Experience with digital marketing strategies and tools, including SEO, SEM, and social media marketing.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to effectively execute marketing strategies. This includes CRM software such as Salesforce for customer relationship management, analytics tools like Google Analytics for performance measurement, content management systems (CMS) for managing online content, design software such as Adobe Creative Suite for visual content creation, and digital marketing platforms for campaign management and social media outreach.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will demonstrate a unique blend of strategic thought leadership and a proactive approach to executing marketing initiatives. Candidates should be visionary leaders who are adept at navigating a fast-paced industry while being deeply committed to delivering insights-driven results. A strong emphasis on collaboration and mentorship within teams is essential, as is the ability to analyze complex data and translate it into actionable strategies. A passion for the orthodontic field and a drive to improve patient care through targeted marketing efforts will also characterize a strong fit for this role.