Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a part of Envista Holdings Corporation, will be responsible for driving the strategic marketing initiatives that elevate brand presence and meet the overarching business goals. This role involves developing and executing comprehensive marketing strategies, leading a high-performing team, and collaborating with cross-functional stakeholders to enhance product offerings and customer engagement. The Senior Director will leverage market insights and data analytics to inform decision-making processes and create innovative solutions that resonate with both customers and healthcare professionals.

Job Responsibilities

• Develop and implement strategic marketing plans to achieve revenue and market share objectives.
• Lead and mentor a team of marketing professionals, fostering a culture of high performance and innovation.
• Collaborate with product management and sales teams to define product positioning and value propositions that attract target customers.
• Analyze market trends, customer feedback, and competitive landscape to refine marketing strategies.
• Oversee the planning and execution of marketing campaigns across various channels, ensuring alignment with corporate goals.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Manage marketing budgets efficiently, optimizing spend to achieve maximum ROI.
• Communicate effectively with key stakeholders, reporting on marketing performance and strategic insights.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of progressive experience in marketing roles, with at least 5 years in a leadership capacity.
• Proven track record of developing and executing successful marketing strategies in a healthcare or related industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills, with an aptitude for building relationships across diverse teams.
• Experience in digital marketing, branding, and marketing automation tools.
• Knowledge of orthodontic or dental markets is highly desirable.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) systems like Salesforce, marketing automation platforms such as Marketo or HubSpot, social media management tools, and data analytics software to track performance metrics. Familiarity with design tools for marketing content, such as Adobe Creative Suite, is also advantageous.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position are highly strategic thinkers with a results-oriented mindset. They possess exceptional leadership qualities with a proven ability to inspire and guide teams toward achieving common goals. Strong problem-solving skills, adaptability to change, and a deep understanding of the healthcare market dynamics are crucial. A collaborative spirit, coupled with a passion for driving innovation and customer engagement, makes an individual an exemplary fit for this role at Envista Holdings Corporation.