Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing for Ormco, a division of Envista Holdings Corporation, will be responsible for leading the strategic direction of marketing initiatives designed to enhance brand awareness, drive customer engagement, and fuel revenue growth. This role necessitates a dynamic leader who can effectively manage cross-functional teams, leverage market insights, and implement innovative marketing strategies to position Ormco as a forefront innovator within the dental industry. The successful candidate will collaborate closely with product development, sales, and customer service teams to ensure a cohesive, company-wide approach to marketing activities.

Job Responsibilities

• Develop and execute comprehensive marketing strategies that align with corporate objectives and drive brand growth.
• Lead the creation and implementation of effective marketing campaigns, leveraging both traditional and digital platforms.
• Oversee market research initiatives to identify emerging trends and customer needs, translating findings into actionable marketing tactics.
• Collaborate with sales leadership to develop tools and resources that empower the sales team and enhance customer relations.
• Manage the marketing budget, ensuring effective allocation of resources and maximization of ROI for all marketing activities.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, making adjustments as necessary.
• Advocate for brand consistency across all channels and platforms, ensuring that all marketing materials reflect Ormco's mission and values.
• Mentor and develop a high-performing marketing team, fostering a collaborative and innovative working environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the medical or dental device industries.
• Proven track record in developing successful marketing strategies that drive brand recognition and revenue growth.
• Strong analytical skills, with the ability to interpret data and market trends to make informed strategic decisions.
• Exceptional communication and interpersonal skills, with a talent for presenting to diverse stakeholder groups.
• Experience in digital marketing tactics, including SEO, SEM, content marketing, and social media engagement.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of tools and technologies to accomplish marketing objectives. This includes CRM systems for customer relationship management, data analytics software for performance tracking, content management systems for digital marketing initiatives, and social media platforms for engagement and outreach. Familiarity with online advertising tools such as Google Ads and SEO optimization tools will also be vital for maximizing campaign effectiveness.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of strategic thinking and practical execution capabilities. Success in this role requires a results-driven mindset, with the ability to inspire and lead a team towards achieving collective goals. The incumbent should be adaptable, innovative, and exhibit a passion for the dental industry, showcasing skills in effective communication and a proactive approach to problem-solving. A deep understanding of market dynamics in dental technologies will significantly contribute to their success at Ormco.