Paid Media Specialist (Paid Social & Programmatic), Retail Media Networks

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Job Overview

The Paid Media Specialist (Paid Social & Programmatic) at dentsu will play a pivotal role in developing and executing innovative paid media strategies across retail media networks. This position requires a deep understanding of digital advertising platforms, data analysis, and campaign performance optimization. The successful candidate will collaborate with cross-functional teams to enhance brand visibility, drive customer engagement, and ultimately achieve superior marketing performance. The Specialist will be responsible for optimizing campaigns across various digital channels, ensuring alignment with overall marketing objectives and delivering measurable results.

Job Responsibilities

• Develop and implement comprehensive paid social and programmatic advertising strategies tailored to retail media networks.
• Manage end-to-end campaign execution, from planning and budgeting to optimization and reporting.
• Analyze campaign performance data to identify trends and insights, recommending adjustments to maximize Return on Ad Spend (ROAS).
• Collaborate with creative and content teams to design engaging ad creatives that resonate with target audiences.
• Monitor industry trends and competitor activities to inform strategy and enhance campaign effectiveness.
• Provide regular performance reports to stakeholders, including actionable insights and recommendations.
• Maintain and optimize media budgets across platforms, ensuring effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid media, particularly within paid social and programmatic advertising.
• Proficiency in campaign management tools such as Google Ads, Facebook Ads Manager, and programmatic platforms.
• Strong analytical skills with experience in data analysis and performance metrics.
• Excellent communication skills, both verbal and written.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Technologies & Tools

The Paid Media Specialist will leverage various technologies and tools to drive successful campaigns, including but not limited to Google Analytics, Adobe Analytics, major social media ad platforms (Facebook, Instagram, LinkedIn), DSPs (Demand-Side Platforms), and marketing automation software. Familiarity with data visualization tools, like Tableau or Google Data Studio, will also be beneficial for effective reporting and analysis.

Ideal Candidates

The ideal candidate for the Paid Media Specialist position should possess a results-oriented mindset and be driven by data. They should demonstrate creativity in developing campaigns that capture consumer attention while maintaining a strategic focus on performance and optimization. Strong interpersonal skills will facilitate collaboration across teams, and a proactive approach to problem-solving will be crucial in navigating the dynamic environment of digital marketing. A passion for staying ahead of industry trends and a commitment to continuous learning will set the successful candidate apart.