Paid Social Manager

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Written by AI from the job title and company, not by The Sage Group, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Sage Group is seeking a detail-oriented and results-driven Paid Social Manager to join our dynamic marketing team. In this role, you will be responsible for developing, executing, and optimizing paid social media campaigns across various platforms to drive brand awareness, lead generation, and customer acquisition. You will analyze campaign performance data to make informed decisions and adjustments to maximize ROI, collaborate with cross-functional teams, and stay aligned with overall marketing strategies and objectives.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies across multiple platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Manage ad budgets and allocate spending effectively to maximize campaign performance and ROI.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for optimization.
• Collaborate with creative teams to create compelling ad copy and visuals that resonate with target audiences.
• Conduct audience segmentation and targeting to enhance campaign relevance and outreach.
• Stay up-to-date with industry trends, platform updates, and best practices in social media advertising.
• Work closely with the analytics team to conduct A/B testing and multivariate testing for continuous improvement of campaigns.
• Manage relationships with external vendors and agencies as required.
• Provide training and support to junior staff members as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in paid social media management or digital advertising.
• Proficient in social media platforms and their advertising tools, with a solid understanding of targeting options and audience segmentation.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with campaign management tools and analytics platforms, such as Facebook Ads Manager and Google Analytics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools, including but not limited to Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager, Twitter Ad Manager, Google Analytics, and various A/B testing and reporting tools to optimize campaign effectiveness. Familiarity with marketing automation platforms and CRM systems is also beneficial in this role.

Ideal Candidates

The ideal candidate for the Paid Social Manager position at The Sage Group is a strategic thinker who possesses a blend of creativity and analytical prowess. They should be proactive, detail-oriented, and able to thrive in a collaborative environment. The candidate should demonstrate a passion for digital marketing and keep abreast of the latest trends and technologies in social media advertising. Strong interpersonal skills and the ability to mentor junior team members are also crucial for success in this role.