PAID SOCIAL MEDIA MANAGER

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Written by AI from the job title and company, not by Posh Peanut®️, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Social Media Manager at Posh Peanut®️, you will be integral in driving the brand's online presence through effectively managed paid social media campaigns. You will take the lead on strategy development, implementation, and optimization of all paid social initiatives, aiming to enhance brand awareness, engagement, and conversion rates. Collaboration with creative teams and cross-functional departments will be essential to ensure alignment with broader marketing objectives, as well as data analysis for reporting and continual improvement of advertising efforts.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with brand goals.
• Manage and optimize paid social media campaigns across platforms such as Facebook, Instagram, and Pinterest.
• Conduct thorough market research to identify target audiences and market trends.
• Collaborate with content creators and designers to produce engaging ad copy and creative assets.
• Analyze campaign performance metrics and generate reports to guide data-driven decision-making.
• Stay current with social media trends, platforms' advertising features, and industry changes.
• Monitor competitive landscape and best practices to identify opportunities for innovation.
• Oversee and manage the advertising budget for paid social initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management, with a focus on paid campaigns.
• Proficient in using social media management tools and analytics platforms (e.g., Hootsuite, Google Analytics).
• Strong understanding of social media advertising strategies and best practices.
• Proven track record of managing successful paid social media campaigns.
• Excellent written and verbal communication skills.
• Creative mind with a strong attention to detail.

Technologies & Tools

The Paid Social Media Manager will utilize various technologies and tools to enhance campaign performance and streamline processes. This includes social media advertising platforms like Facebook Ads Manager and Instagram Ads, analytics tools such as Google Analytics and social media insights, as well as project management software to coordinate tasks within the team effectively.

Ideal Candidates

The ideal candidate for this position should possess a combination of analytical and creative skills, demonstrating the ability to think strategically while executing tactical tasks efficiently. A strong passion for social media, an innovative mindset, and the capability to adapt in a fast-paced environment are essential. Additionally, being a proactive communicator and a collaborative team player will contribute to the success in this role, helping to foster an engaging and results-oriented work culture at Posh Peanut®️.