Performance Marketing and Affiliate Manager

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Written by AI from the job title and company, not by Trellis, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing and Affiliate Manager at Trellis will play a pivotal role in driving customer acquisition and revenue growth through the management of performance marketing initiatives and affiliate partnerships. This position involves developing, executing, and optimizing marketing strategies that align with business objectives while fostering strong relationships with affiliate partners to maximize the program's effectiveness. The ideal candidate will demonstrate a deep understanding of digital marketing channels, analytics, and best practices to enhance performance across various platforms.

Job Responsibilities

• Develop and implement performance marketing strategies to achieve business goals and KPIs.
• Manage and grow the affiliate program by recruiting new affiliates and maintaining relationships with existing partners.
• Analyze performance data to optimize campaigns and report on key metrics, delivering insights to improve strategies.
• Collaborate with cross-functional teams including Sales, Product, and Customer Service to align marketing efforts and messaging.
• Create promotional content and marketing materials for affiliate partners to drive engagement.
• Negotiate commission structures and contracts with affiliates to ensure mutual profitability.
• Stay updated on industry trends, emerging technologies, and best practices in performance marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in performance marketing and affiliate management.
• Strong analytical skills, with proficiency in data analysis tools and metrics tracking.
• Understanding of digital marketing concepts such as SEO, PPC, email marketing, and social media marketing.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with affiliate marketing platforms and software.

Technologies & Tools

The Performance Marketing and Affiliate Manager will leverage various technologies and tools to facilitate their responsibilities. These tools may include Google Analytics for performance tracking, affiliate marketing platforms such as Impact or CJ Affiliate, and marketing automation tools like HubSpot or Marketo. Proficiency in Excel for data analysis and reporting is also essential, alongside familiarity with social media advertising platforms and email marketing software.

Ideal Candidates

The ideal candidate for the Performance Marketing and Affiliate Manager position at Trellis is driven, analytical, and possesses a strong entrepreneurial spirit. They should be adept at building and nurturing long-term relationships with external partners while maintaining a focus on performance results. A successful applicant will demonstrate a keen interest in continuous learning, adapting to new marketing trends, and implementing innovative strategies to achieve exceptional outcomes within the performance marketing landscape.