Performance Marketing Lead/Director (B2C Growth Marketing)

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Overview

Covert Recruiting is seeking a highly motivated and results-driven Performance Marketing Lead/Director (B2C Growth Marketing) to spearhead our digital marketing initiatives. The successful candidate will be responsible for developing and executing performance marketing strategies aimed at driving customer acquisition, engagement, and retention. In this pivotal role, you will lead a dynamic team, leveraging data-driven insights to optimize campaigns across various channels, ultimately contributing to the growth objectives of the organization.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive B2C customer acquisition and growth.
• Oversee multi-channel digital marketing campaigns, including paid search, social media, email marketing, and affiliate marketing.
• Analyze campaign performance metrics and key performance indicators (KPIs) to refine strategies and improve return on investment (ROI).
• Collaborate with cross-functional teams to align marketing initiatives with product launches, promotions, and brand messaging.
• Provide leadership, mentorship, and direction to the performance marketing team, fostering a culture of innovation and data-driven decision-making.
• Conduct market research and competitor analysis to identify new opportunities and trends in the B2C landscape.
• Manage budget allocation for marketing campaigns and ensure efficient use of resources to maximize outcomes.
• Establish and maintain relationships with external vendors and platforms to enhance marketing capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in performance marketing or digital marketing, with at least 3 years in a leadership role.
• Proven track record of driving successful B2C marketing campaigns with measurable results.
• Extensive knowledge of digital marketing tools and platforms, including Google Ads, Facebook Ads, and marketing automation software.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills, with the ability to convey complex concepts in a clear manner.
• Experience in budget management and high-level decision-making.

Technologies & Tools

The Performance Marketing Lead/Director will utilize a variety of technologies and tools to drive marketing initiatives, including but not limited to Google Analytics, Adobe Analytics, HubSpot, Marketo, and various social media management platforms. Proficiency in data visualization tools such as Tableau or Power BI may also be favorable to effectively communicate insights and strategies to the team and stakeholders.

Ideal Candidates

Ideal candidates for this position will possess a strong analytical mindset combined with creative problem-solving abilities. They should be highly adaptable, thriving in a fast-paced environment while managing multiple projects. A passion for digital marketing trends and technology is essential, alongside a strong leadership presence. Successful candidates will also exhibit exceptional teamwork and collaboration skills, fostering an inclusive atmosphere where innovative ideas can flourish.