Principal Channel Marketing Manager, Americas

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Emerson, so some details may not match this job. The employer's own page has the real description.

Overview

The Principal Channel Marketing Manager, Americas at Emerson is responsible for developing and executing comprehensive channel marketing strategies that drive awareness, engagement, and sales growth across the Americas region. This role will involve close collaboration with sales teams, channel partners, and other key stakeholders to ensure alignment in marketing initiatives and to promote the company's brand and product offerings effectively. The ideal candidate will possess a strong background in marketing strategy and a deep understanding of channel management, enabling them to leverage market insights to enhance competitive positioning and profitability.

Job Responsibilities

• Develop and implement marketing strategies tailored for channel partners to optimize product visibility and sales performance.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business objectives.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth within channel partnerships.
• Manage channel marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives.
• Create compelling marketing collateral and tools that enable channel partners to effectively promote Emerson's products.
• Conduct training sessions and workshops for channel partners to enhance their understanding of product features, benefits, and selling techniques.
• Monitor the performance of channel marketing initiatives and provide regular reporting on key performance indicators (KPIs) and outcomes.
• Act as a key point of contact for channel partners, addressing inquiries, feedback, and strategic alignment discussions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in channel marketing or related roles, with a proven track record of success.
• Strong understanding of B2B marketing principles and channel partner dynamics.
• Excellent analytical skills with the ability to translate data into actionable insights and strategies.
• Exceptional communication and interpersonal skills to effectively engage with diverse audiences.
• Demonstrated project management skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in marketing software and tools, CRM systems, and data analysis software.

Technologies & Tools

The Principal Channel Marketing Manager will leverage various technologies and tools to enhance marketing strategies and operations. Key tools include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools for market trend analysis, and project management software for effective execution of marketing campaigns. Familiarity with digital marketing tools such as Google Analytics and social media management platforms will also be beneficial in driving channel marketing efforts.

Ideal Candidates

The ideal candidate for the Principal Channel Marketing Manager position at Emerson is a strategic thinker with a deep understanding of channel dynamics and marketing best practices. They possess a passion for driving growth through partnerships and an ability to adapt quickly to changing market conditions. Strong leadership and communication skills are essential for effectively managing relationships with channel partners and internal stakeholders. Moreover, a results-oriented mindset with a focus on performance metrics and continuous improvement is crucial for achieving success in this role.