Principle Account Based Marketing Manager (Remote, United States)

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Job Overview

The Principal Account Based Marketing Manager at Dynatrace will play a pivotal role in orchestrating and executing account-based marketing strategies targeted at key customer accounts. This position requires a strategic thinker with a comprehensive understanding of marketing metrics, to analyze and enhance campaign performance. The successful candidate will collaborate closely with sales, product, and marketing teams to develop tailored marketing initiatives that drive engagement and conversion at target accounts, ensuring alignment with broader organizational objectives.

Job Responsibilities

• Design and implement comprehensive account-based marketing strategies that align with sales initiatives and business objectives.
• Conduct deep analysis of target accounts to identify key opportunities and challenges, tailoring marketing messages to address these specifically.
• Collaborate with sales and product teams to create personalized marketing materials, including case studies, white papers, and presentations.
• Manage and optimize multi-channel marketing campaigns targeting key accounts, leveraging digital, social, and content marketing strategies.
• Utilize marketing automation tools to segment and nurture account lists, ensuring high levels of engagement and conversion.
• Monitor and analyze campaign performance metrics, adjusting strategies as necessary to achieve KPIs.
• Develop strong relationships with key stakeholders within targeted accounts to drive marketing efforts effectively.
• Prepare comprehensive reports on campaign performance and ROI, presenting findings to senior management and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• 7+ years of experience in account-based marketing or related fields, particularly within the B2B technology sector.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in data analysis and reporting tools to assess campaign performance and ROI.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and persuasive manner.
• Strong project management skills, with a proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Experience working collaboratively in cross-functional teams, fostering a culture of openness and innovation.

Technologies & Tools

The Principal Account Based Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include marketing automation systems such as HubSpot or Marketo for campaign management and lead nurturing, and CRM systems like Salesforce for customer relationship management. Furthermore, proficiency in analytics tools such as Google Analytics and BI software will be essential for measuring campaign effectiveness and optimizing marketing efforts.

Ideal Candidates

Ideal candidates for this role will possess a robust blend of analytical skills and creative thinking, enabling them to craft innovative marketing strategies. They should be results-driven, with a track record of successfully executing account-based marketing initiatives. Strong interpersonal skills are essential, as the role requires collaboration with various teams and engagement with clients. Additionally, a proactive attitude, adaptability, and a passion for technology and marketing will be key characteristics that enable the successful candidate to thrive in the dynamic environment at Dynatrace.