Product Marketing Manager, Switching & Infrastructure

About this kind of role

What a Product Marketing Manager, Switching & Infrastructure usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing plans to promote switching and infrastructure products, focusing on positioning, messaging, and go-to-market strategies. This includes conducting market research, analyzing competitive landscapes, and identifying target customer segments. They collaborate with product management, sales, and engineering teams to ensure product launches are successful and marketing materials are accurate and effective. Responsibilities often involve creating content like case studies, white papers, and presentations.

Tools and skills: Proficiency in marketing automation platforms, CRM software, presentation tools, and strong analytical skills are generally required, alongside excellent written and verbal communication abilities.

Good fit for: Individuals with a background in technology marketing and a strong understanding of networking and data center infrastructure often thrive in this role.