Program Marketing Manager with high-tech marketing communications experience (Marcom) - REMOTE

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Written by AI from the job title and company, not by iShift, so some details may not match this job. The employer's own page has the real description.

Overview

The Program Marketing Manager at iShift plays a critical role in driving high-level marketing communications strategies tailored for the high-tech industry. This remote position involves developing and executing comprehensive marketing programs that enhance brand visibility and engagement, aligning with business objectives. The successful candidate will leverage their expertise in Marcom to craft compelling messaging, manage cross-functional teams, and analyze performance metrics to optimize marketing effectiveness.

Job Responsibilities

• Develop and implement strategic marketing communication plans to support product launches and enhance the company’s market presence.
• Collaborate with product management, sales, and creative teams to create integrated marketing campaigns that resonate with target audiences.
• Manage content creation for various platforms, ensuring messaging consistency and alignment with overall brand objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the high-tech sector.
• Measure and report on the effectiveness of marketing strategies and campaigns to optimize future initiatives.
• Utilize digital marketing tools and CRM systems to maintain and leverage customer data for targeted marketing efforts.
• Oversee budgets and timelines for marketing projects, ensuring timely delivery of initiatives within allocated resources.
• Lead cross-functional marketing teams through project lifecycle from conception to execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing communications, specifically in the high-tech industry.
• Proven track record of developing and launching successful marketing programs and campaigns.
• Strong understanding of digital marketing strategies, including SEO, PPC, email, and social media marketing.
• Excellent communication skills, both written and verbal.
• Demonstrated ability to analyze data and generate insights for informed decision-making.
• Strong project management skills with the ability to manage multiple priorities and work under tight deadlines.

Technologies & Tools

The Program Marketing Manager will utilize a range of technologies and tools to enhance marketing efforts, including Marketing Automation Platforms (MAP), Customer Relationship Management (CRM) systems, data analytics tools (such as Google Analytics), and graphic design software (such as Adobe Creative Suite). Proficiency in social media management tools and email marketing applications will also be essential.

Ideal Candidates

Ideal candidates for the Program Marketing Manager role at iShift possess a combination of analytical thinking and creative problem-solving skills. They are driven, self-motivated professionals who thrive in a dynamic, fast-paced environment and demonstrate a genuine passion for high-tech innovations. Strong collaborators, effective communicators, and detail-oriented individuals who can manage complex projects with a strategic mindset will excel in this position.