Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for developing and executing marketing strategies to promote and expand the organization’s presence within the public sector. This role involves collaborating with various cross-functional teams to drive awareness, engagement, and growth in government and non-profit sectors. The successful candidate will leverage data-driven insights to create impactful campaigns, forge partnerships, and enhance the brand's reputation while working remotely and autonomously.

Job Responsibilities

• Develop and implement targeted marketing strategies for public sector audiences.
• Conduct market research to identify trends, needs, and opportunities within the public sector.
• Collaborate with sales teams to align marketing initiatives with organizational goals.
• Plan, execute, and assess events, webinars, and training sessions that promote SANS offerings.
• Create and manage content for digital and traditional marketing channels.
• Measure and report on campaign performance, adjusting strategies as needed for effectiveness.
• Build and maintain relationships with key stakeholders in the public sector.
• Assist with budget management and resource allocation for marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in field marketing, preferably within the public sector.
• Proven track record of executing successful marketing campaigns.
• Strong understanding of government and non-profit procurement processes.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation and CRM software.
• Ability to manage multiple projects and deadlines effectively.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize various technologies and tools, including marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and social media management tools (e.g., Hootsuite). Proficiency in Microsoft Office Suite and project management software (e.g., Asana, Trello) is also essential for coordinating efforts and monitoring progress.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity, strategic thinking, and analytical skills. They will be self-motivated and able to operate effectively in a remote work environment. A strong team player who can build relationships across departments and levels of an organization is essential. Additionally, candidates should exhibit a passion for public service, a commitment to enhancing cybersecurity education, and a proactive attitude towards problem-solving.