Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for devising and executing strategic marketing initiatives aimed at enhancing the visibility and adoption of SANS Institute training programs within the public sector. This position entails collaborating with cross-functional teams to identify opportunities, facilitate engaging campaigns, and leverage analytics to measure the effectiveness of marketing efforts. The candidate will work remotely, allowing for flexibility while maintaining a strong focus on driving results and supporting our mission in the public sector space.

Job Responsibilities

• Develop and manage comprehensive field marketing strategies tailored to public sector customers.
• Coordinate with sales teams to align marketing initiatives with sales goals and objectives.
• Create and execute targeted marketing campaigns that resonate with a diverse public sector audience.
• Analyze market trends and competitor activities to inform marketing strategies and enhance customer engagement.
• Manage budgeting and resource allocation for all marketing initiatives within the public sector.
• Utilize metrics and reporting tools to evaluate the success of marketing programs and campaigns.
• Foster relationships with government partners and stakeholders to drive brand recognition and increase program participation.
• Participate in relevant trade shows, conferences, and public sector events to promote SANS Institute offerings.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in field marketing, preferably within the public sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret data and formulate actionable insights.
• Excellent verbal and written communication skills, with an ability to present ideas clearly and effectively.
• Familiarity with digital marketing tools and CRM software.
• Ability to work independently and collaboratively in a remote work environment.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools, including Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and collaboration software like Slack or Trello. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, will also be essential in executing marketing strategies and presenting findings.

Ideal Candidates

Ideal candidates for the Public Sector Field Marketing Manager position will possess a proactive attitude and exhibit strong strategic thinking capabilities. They should demonstrate a solid understanding of public sector dynamics and have exceptional interpersonal skills to effectively engage with diverse stakeholders. Additionally, a results-driven mindset, coupled with creativity and adaptability, will enable them to successfully navigate the evolving landscape of field marketing and contribute to the overarching goals of SANS Institute.