Public Sector Field Marketing Manager (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute is pivotal in driving strategic marketing initiatives to enhance engagement and awareness within the government and public sector markets. This role involves developing and executing comprehensive marketing programs, leveraging data-driven insights, and collaborating closely with sales teams to generate leads and foster relationships with key stakeholders. The successful candidate will be responsible for orchestrating events, optimizing outreach strategies, and assessing market trends to effectively position SANS solutions for public sector clients.

Job Responsibilities

• Develop and implement targeted marketing strategies specific to the public sector.
• Coordinate and manage events, webinars, and workshops to engage potential clients.
• Collaborate with sales teams to ensure alignment in lead generation efforts and account-based marketing strategies.
• Analyze market trends and competitive landscape to identify and capitalize on opportunities.
• Create compelling marketing materials and content to support sales initiatives.
• Utilize CRM and marketing automation tools to track campaign effectiveness and lead conversions.
• Manage budgets for marketing activities while ensuring efficient resource allocation.
• Build and maintain relationships with key public sector stakeholders and industry partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or a related field.
• A minimum of 5 years of experience in field marketing or a similar role, preferably within the public sector.
• In-depth understanding of public sector procurement processes and market dynamics.
• Proficient in using marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to use data to inform decisions.
• Excellent verbal and written communication skills.
• Proven project management abilities, particularly in managing multiple initiatives simultaneously.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize various technologies and tools, including customer relationship management (CRM) software like Salesforce, marketing automation platforms such as HubSpot, and analytics tools for measuring marketing campaign effectiveness. Familiarity with virtual event platforms and digital marketing software is also essential for executing successful engagement strategies.

Ideal Candidates

Ideal candidates for the Public Sector Field Marketing Manager position are strategic thinkers with a strong foundation in public sector marketing. They possess exceptional communication and interpersonal skills, enabling them to foster relationships with stakeholders effectively. A proactive attitude and adaptability to change, combined with a passion for driving marketing excellence within the public sector, define success in this role. The ability to work collaboratively in a remote environment while managing time efficiently will further enhance their effectiveness in contributing to the goals of the SANS Institute.