Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for developing and executing marketing strategies targeted at government and public sector organizations. This role involves collaborating with sales teams to drive market penetration and awareness, managing field marketing initiatives, events, and campaigns that align with the broader organizational objectives. The candidate will utilize industry insights and analytics to optimize marketing efforts and engage key stakeholders, ensuring SANS Institute remains at the forefront of cybersecurity education within the public sector.

Job Responsibilities

• Develop and implement targeted field marketing programs and campaigns specific to the public sector.
• Collaborate with sales to identify opportunities and design strategies that align with market trends and customer needs.
• Manage the planning and execution of events, webinars, and speaking engagements that promote SANS offerings.
• Utilize CRM and marketing automation tools to track engagement and measure the effectiveness of marketing initiatives.
• Conduct market research to gain insights into the public sector landscape and adjust strategies accordingly.
• Build and maintain relationships with key stakeholders, including government agencies and industry partners.
• Prepare and present comprehensive reports on campaign performance and ROI to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the public sector or technology industry.
• Proven track record of designing and executing successful field marketing campaigns.
• Strong understanding of the public sector landscape, including government procurement processes.
• Excellent written and verbal communication skills, with the ability to engage diverse audiences.
• Experience with marketing technology tools such as CRM systems and marketing automation platforms.
• Ability to work independently and as part of a team in a fast-paced, remote environment.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. Key platforms include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation software like Marketo or HubSpot, and analytics tools for tracking campaign performance and engagement metrics. Familiarity with virtual event platforms and video conferencing tools is also essential for managing webinars and online engagements.

Ideal Candidates

The ideal candidates for the Public Sector Field Marketing Manager role possess a combination of strategic thinking, creativity, and strong interpersonal skills. They are results-oriented individuals with a deep understanding of the public sector and a passion for cybersecurity education. Candidates should demonstrate a proactive approach to problem-solving and exhibit the ability to adapt to changing market conditions. Strong project management skills and a focus on collaboration will be vital to success in this role.