Regional Market Director (Executive Sales) / Territory Growth Manager

Job Title: Regional Market Director (Executive Sales) / Territory Growth Manager

Company Name: Fetzer & Associates 

Job Location: United States (Remote / Field-Based) 

Lead Agency: Fetzer & Associates 

Brand: Tacan Corporation d/b/a FUKU Energy Drink 

Location: Remote / Field-Based (See Territories Below) 

Compensation Structure: Contract / Partnership / Performance-Based (Uncapped Commission & Override Structure) 

Direct Contact: JB Fetzer, Founder & CEO, Fetzer & Associates | National Distribution Director, FUKU Energy ([email protected])

THE OPPORTUNITY & ABOUT FUKU ENERGY DRINK

JB Fetzer & Associates, a premier venture-building and operational execution firm, manages the national distribution, talent infrastructure, and market representation for FUKU Energy Drink.

FUKU Energy Drink is a rapidly expanding, high-performance beverage brand built for those who refuse to quit. Backed by an exclusive national distribution partnership with Southern Glazer's Wine and Spirits (SGWS), we have entered a phase of hyper-growth and are scaling aggressively across 45 states with our core 12 fl oz sleek can lineup: Original, Zero Sugar, SpaceNarwhalz Blue Raspberry, and KrakenHits Black Cherry. We are actively recruiting results-driven, high-motor Regional Market Directors / Territory Growth Managers to command our national rollout, manage distributor alignment, and drive case velocity across their assigned markets.

THE ROLE

This is not a territory maintenance role; this is a territory acquisition and distributor activation role. We are seeking "Empire Builders"—true "Hunters" and strategic field operators with a deep understanding of Direct Store Delivery (DSD) beverage sales, wholesale distributor mechanics, and retail execution, paired with exceptional relationship-building skills. You will be adept at motivating distributor sales consultants, opening high-volume retail accounts, securing prime cold-vault shelf space, and navigating complex multi-tier sales cycles across licensed and non-licensed accounts. If you have a "whatever it takes" mentality and thrive in a fast-paced, competitive environment, we want to talk to you.

TARGET TERRITORIES

We are looking for Directors to claim ownership of the following priority regions:

• Midwest / Central (Immediate SGWS Activation): MN, IA, MO, KS, NE, IL
• South Central & West: TX, OK, LA, AR, NV, NM
• Southeast: TN, NC, SC, GA, AL, FL
• Northeast / Mid-Atlantic: PA, NY, NJ, DE, MD, VA, WV, OH

THE MISSION & KEY RESPONSIBILITIES

As a Regional Market Director, you will act as the General Manager for your region. Operating under a structured chain of command with full field autonomy, you will execute a go-to-market strategy that delivers concrete ROI:

• Distributor Alignment & Execution: Partner directly with Southern Glazer's (SGWS) state leadership, trade development managers, pricing coordinators, and sales consultants to align on annual business plans, clear ASIST item setups, drive portfolio focus, and accelerate daily pull-through across licensed and non-licensed channels.

• Retail Dominance & New Business Development: Leverage your existing rolodex to proactively identify, qualify, and secure authorizations and new Points of Distribution (PODs) across convenience stores, gas stations, independent grocers, fitness centers/gyms, and high-volume licensed on-premise retail accounts.

• Merchandising & Cooler Dominance: Fight for prime shelf space to ensure FUKU Energy Drink is stocked, cold, and positioned in the eye-level "strike zone" while deploying permanent branded coolers, racks, and Point-of-Sale (POS) signage.

• Sales Presentations & Negotiations: Deliver compelling pitches to retail buyers and distributor leadership, showcasing the margin value of our product lineup and negotiating multi-case volume placements.

• Scale & Repeat: Establish the regional footprint, recruit and train local field account managers and brand ambassadors (focusing on high-motor collegiate and veteran talent), and replicate the winning template across your assigned states.

• Data Reporting & VIP Logistics: Track daily sales activity, store visits, inventory levels, and depletions using our CRM tools and Vermont Information Processing (VIP) data feeds to meet or exceed monthly and quarterly quotas.

• Collaboration & Communication: Coordinate seamlessly with internal leadership (National Distribution Director and COO) and external marketing partners to ensure flawless delivery, manual or automated Purchase Order (PO) routing, and account servicing.

SPECIFIC FOCUS AREAS

• SGWS Network Management: Conduct regular ride-alongs, kick-off rallies, and product education sessions with wholesale sales consultants, structuring compliant, SGWS-managed POD and volume incentive programs.

• Promotional Products & POS Compliance: Manage the deployment of stickers, posters, and retail display assets, strictly enforcing pre-sealing photographic documentation and tracking verification for every POS shipment.

• Field Sampling & Brand Ambassadorship: Execute high-energy demos, "liquid-to-lips" sample pallet activations, and local community, collegiate, and veteran outreach events targeting the 18-35 demographic.

• Media & Sports Activations: Support local market activations, digital audio/streaming campaigns, and regional sports partnerships using QR codes and attribution tracking to measure concrete ROI.

• Account Relationship Management: Build long-term relationships with existing retail accounts, auditing shelf-life rotation and identifying cross-selling opportunities for new flavor extensions.

THE IDEAL CANDIDATE & QUALIFICATIONS

• The "Insider": You have an active contact list of retail category buyers and wholesale distributor leaders in your region. You don't need to find the decision-maker; you already have their cell number.

• The "Hunter": Self-motivated, goal-oriented operator who thrives in an aggressive performance-based environment where your upside is tied directly to your ability to cold call, handle rejection, open doors, and move pallets independently as well as collaboratively in a fast-paced environment.

• The Strategist: Strong understanding of retail sales principles, beverage margins, wholesale pricing tiers, FOB/Laid-In distributor economics, ABAC-compliant distributor incentives, and Customer Relationship Management (CRM) software.

• Education & Leadership: Bachelor's degree in Business, Marketing, Communications, or a related field (preferred), or equivalent military/veteran leadership experience.

• Industry Experience: 3 to 5+ years of proven CPG/Beverage outside sales, B2B territory management, or DSD field marketing experience within the Energy Drink, Functional Beverage, Beer, Wine, or Spirits industries.

• Distributor & Technical Fluency: Direct working familiarity with wholesale beverage distributor networks (such as SGWS), VIP depletion tracking software, and distributor item management systems (ASIST).

• Executive Communication: Excellent communication, negotiation, and interpersonal skills, with the ability to win friends and influence people at both the store-manager and distributor-executive levels.

• Compliance & Organization: Strong organizational skills and attention to detail, including strict adherence to NDAs, confidentiality protocols, and corporate compliance standards.

• Operational Readiness: Valid Driver's License, clean driving record, reliable vehicle, and the physical ability to lift 25+ lbs repetitively (cases of energy drinks) while standing or walking for extended periods.

ABOUT THE PARTNERSHIP

Fetzer & Associates provides the national infrastructure, enterprise distributor alignment, and operational support. You provide the regional leadership and street-level execution. This is a rare opportunity to join a brand at the inflection point and build a lucrative legacy within your market.

HOW TO APPLY

We are moving fast. If you have the track record to back up your application, skip the standard cover letter. Submit your resume and a summary of your specific regional retail and distribution connections to:

JB Fetzer

Founder & CEO, JB Fetzer & Associates | National Distribution Director, FUKU Energy [email protected] 

Subject Line: Market Director Application - [Your State/Region]