Senior Campaign Manager, Paid Social

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Job Overview

The Senior Campaign Manager, Paid Social at GR0 will be responsible for strategizing, executing, and optimizing paid social media campaigns that drive significant results for our clients. The successful candidate will collaborate with cross-functional teams, analyze performance data, and lead initiatives that enhance our social media presence and engagement. This role requires a deep understanding of social media dynamics as well as the ability to manage multiple campaigns in a fast-paced environment while delivering on revenue and engagement goals.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with client objectives.
• Manage, optimize, and report on multiple paid social campaigns across various platforms including Facebook, Instagram, and LinkedIn.
• Conduct thorough competitive analysis and market research to inform campaign strategies.
• Collaborate with internal teams, including content and design, to create compelling ad creatives and copy that resonate with target audiences.
• Utilize analytics tools to track campaign performance, derive insights, and make data-driven adjustments.
• Prepare and present performance reports to clients, showcasing results and areas for improvement.
• Stay current with industry trends and best practices to ensure innovative campaign strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 4 years of experience in paid social media marketing, specifically in campaign management.
• Proficiency in social media platforms and ad management tools, including Facebook Ads Manager, Instagram Business, and LinkedIn Campaign Manager.
• Strong analytical skills, with the ability to interpret data and leverage insights for decision-making.
• Excellent communication skills, both verbal and written, with strong attention to detail.
• Ability to work collaboratively in a team-oriented environment while managing individual responsibilities.
• Certifications in Google Ads and Facebook Blueprint are a plus.

Technologies & Tools

The Senior Campaign Manager will utilize various technologies and tools to execute their responsibilities effectively. This includes social media advertising platforms such as Facebook Ads Manager, Instagram advertising tools, and LinkedIn Campaign Manager, as well as analytics platforms like Google Analytics and social media monitoring tools. Familiarity with project management software and CRM systems will also be beneficial for streamlined operations and client interactions.

Ideal Candidates

Ideal candidates for the Senior Campaign Manager position will possess a results-oriented mindset with a passion for social media marketing. They will be proactive, able to thrive under pressure, and display exceptional problem-solving skills. A successful candidate will also demonstrate strong leadership abilities, inspire creativity within the team, and show a commitment to professional growth and continuous learning. They should exhibit a strategic approach to campaign management and a deep understanding of the ever-evolving landscape of digital marketing.