Senior Content and Social Media Marketing Manager

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Job Overview

The Senior Content and Social Media Marketing Manager at Lob will play a pivotal role in shaping and executing our content strategy across various digital platforms. This position involves overseeing the production and distribution of engaging content that aligns with brand objectives, driving audience growth and engagement through innovative social media strategies. The ideal candidate will collaborate across departments to ensure all content effectively communicates Lob's unique value proposition while analyzing performance metrics to refine our approach continually.

Job Responsibilities

• Develop and implement a comprehensive content marketing strategy that supports overall brand objectives and business goals.
• Create, edit, and optimize high-quality content for blogs, social media, newsletters, and other marketing channels.
• Manage the social media strategy, including content creation, scheduling, and community engagement.
• Analyze and report on content performance metrics to inform future strategy and optimize engagement.
• Collaborate with cross-functional teams, including design, sales, and product, to ensure cohesive messaging and branding.
• Monitor industry trends and competitive landscape to identify opportunities for content innovation and engagement.
• Oversee content calendar management ensuring timely delivery of content across all platforms.
• Lead a team of content creators and marketers, providing direction, mentorship, and performance feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing and social media management, preferably in a B2B environment.
• Proven track record of developing and executing successful content strategies across multiple platforms.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Proficiency in analytics tools (e.g., Google Analytics, social media insights) to drive data-informed decisions.
• Experience with content management systems and social media management tools.
• Familiarity with SEO best practices and techniques.
• Excellent project management skills and the ability to handle multiple projects simultaneously.

Technologies & Tools

The Senior Content and Social Media Marketing Manager will utilize a variety of technologies and tools to enhance content delivery and performance tracking. These may include digital marketing platforms such as HubSpot and Hootsuite, content management systems like WordPress, graphic design software such as Adobe Creative Suite, and analytics tools including Google Analytics and SEMrush. Familiarity with marketing automation tools will also be beneficial for optimizing engagement and understanding audience behavior.

Ideal Candidates

Ideal candidates for the Senior Content and Social Media Marketing Manager position possess exceptional communication and organizational skills, demonstrating the ability to think creatively and strategically. An enthusiasm for storytelling and a passion for building authentic connections with audiences is crucial. The successful candidate should be adaptable, thriving in a fast-paced environment, along with being a proactive leader who inspires and motivates their team to achieve standout results.