Senior Content Marketing Manager

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Written by AI from the job title and company, not by Ninety, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Content Marketing Manager at Ninety will play a pivotal role in shaping and executing the content strategy to enhance brand visibility and drive customer engagement across multiple platforms. This individual will lead a dynamic team to produce high-quality content that aligns with business objectives, optimizes user experiences, and fosters community engagement. Emphasizing collaboration with various departments, the Senior Content Marketing Manager will be responsible for planning, creating, and promoting compelling narratives that resonate with our target audience while leveraging analytics to measure and improve performance.

Job Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with Ninety’s overall business goals.
• Lead a team of content creators in producing engaging, high-quality, and consistent content across various channels, including blogs, social media, newsletters, and more.
• Conduct market research and audience analysis to inform content creation and drive engagement.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to ensure alignment and support for content initiatives.
• Oversee content calendar management, ensuring timely delivery of all content assets.
• Utilize analytics tools to track content performance, generate insights, and make data-driven recommendations for improvements.
• Manage relationships with external vendors and freelance content creators as needed.
• Stay updated on industry trends, best practices, and emerging technologies to continuously optimize content strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing or related field, with a focus on digital marketing.
• Proven track record in developing and executing successful content strategies.
• Exceptional writing, editing, and communication skills, with a strong portfolio of content created.
• Experience with SEO best practices and familiarity with content management systems (CMS).
• Strong analytical skills and experience with tools such as Google Analytics, SEMrush, or similar software.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Senior Content Marketing Manager will utilize a variety of technologies and tools to enhance content strategies and manage campaigns. Key tools may include content management systems (CMS) such as WordPress, analytics platforms such as Google Analytics and HubSpot, social media scheduling tools like Buffer or Hootsuite, and graphic design software such as Canva or Adobe Creative Suite.

Ideal Candidates

Ideal candidates for the Senior Content Marketing Manager position will demonstrate a blend of creativity and analytical thinking, with a passion for storytelling and a deep understanding of the digital landscape. They should be collaborative team players with excellent interpersonal skills, capable of inspiring and leading a team while managing stakeholders across departments. A proactive mindset, coupled with the ability to adapt and thrive in a fast-paced, evolving environment, will be essential for success in this role.