Senior Digital Marketing Manager, B2B

About this kind of role

What a Senior Digital Marketing Manager, B2B usually does. The employer's own details are in the listing.

Typically does: Develops and executes digital marketing strategies to generate leads and drive sales for business-to-business clients. This includes managing campaigns across multiple channels like search engine optimization, paid advertising, email marketing, and social media. Analyzing campaign performance, identifying trends, and making data-driven decisions to optimize results are also key responsibilities. Collaborates with sales and product teams to align marketing efforts with overall business goals.

Tools and skills: Proficiency in marketing automation platforms (such as Marketo or HubSpot), Google Analytics, SEO tools, CRM software, and strong analytical and communication skills are generally required.

Good fit for: Individuals with a strong analytical mindset, experience in B2B marketing, and a passion for leveraging digital channels to achieve business objectives often thrive in this role.