Senior Digital Marketing Manager (Kanopi) Job

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Written by AI from the job title and company, not by Armstrong World Industries, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Digital Marketing Manager for Armstrong World Industries will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to enhance brand presence and drive customer engagement. This role will involve collaborating with cross-functional teams to leverage integrated marketing campaigns, analyzing performance metrics, and identifying areas for continuous improvement. The successful candidate will play a key role in crafting innovative digital solutions that align with the company’s objectives and enhance overall market competitiveness.

Job Responsibilities

• Design and execute multi-channel digital marketing strategies, including email, social media, SEO, and PPC campaigns.
• Monitor, analyze, and report on performance metrics to optimize campaigns and improve ROI.
• Collaborate with creative and content teams to develop engaging content tailored to various digital platforms.
• Manage the digital marketing budget, ensuring effective allocation of resources across campaigns.
• Stay updated on digital marketing trends, tools, and best practices to enhance strategy effectiveness.
• Lead a team of digital marketing professionals, providing mentorship and ensuring professional growth.
• Conduct market research to identify new opportunities and customer preferences.
• Coordinate with sales and product teams to align marketing efforts with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, with a proven track record of success in a managerial role.
• Strong understanding of web analytics tools (e.g., Google Analytics, SEMrush) and digital marketing platforms.
• Proficient in SEO, PPC, email marketing, and social media management.
• Excellent communication and leadership skills, with the ability to motivate teams and drive results.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Analytical mindset with a data-driven approach to decision-making.

Technologies & Tools

The Senior Digital Marketing Manager will utilize a variety of digital marketing technologies and tools to enhance campaign performance and reporting. Key technologies include marketing automation platforms (e.g., HubSpot, Marketo), social media management tools (e.g., Hootsuite, Buffer), content management systems (CMS), and analytics software (e.g., Google Data Studio). Familiarity with CRM systems and data analysis tools will also be crucial for the role.

Ideal Candidates

The ideal candidate for the Senior Digital Marketing Manager position will possess a dynamic blend of creativity and analytical skills, accompanied by a proactive approach to problem-solving. Exceptional leadership and communication abilities are essential for fostering collaboration among team members and stakeholders. An avid learner with a strong grasp of digital trends, the candidate should showcase adaptability and an innovative mindset to drive marketing efficacy and respond to industry changes swiftly. Passion for the brand and commitment to creating impactful customer experiences will be key attributes for success in this role.