Senior Digital Media Manager (Advertising Agency)

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Job Overview

The Senior Digital Media Manager at Love & Company will play a crucial role in developing and implementing digital advertising strategies that enhance client engagement and drive measurable results. This position demands a strategic thinker with a proven track record in digital media advertising, who will collaborate with cross-functional teams to manage complex advertising campaigns across various platforms. The ideal candidate will lead a team, oversee project timelines, and ensure that all campaigns are executed on time and within budget while analyzing performance metrics to optimize the overall digital media strategy.

Job Responsibilities

• Lead the planning, execution, and optimization of digital media campaigns for multiple clients, ensuring alignment with strategic marketing goals.
• Manage a team of digital media specialists, providing guidance and support to enhance their skills and performance.
• Work closely with creative, analytics, and account teams to develop integrated digital marketing strategies.
• Monitor and analyze campaign performance metrics, preparing regular reports and recommending actionable insights to improve results.
• Stay current with industry trends, best practices, and emerging technologies to inform strategic decisions.
• Develop and manage budgets for digital advertising initiatives, ensuring efficient use of resources.
• Serve as a primary point of contact for clients, fostering strong relationships and ensuring their satisfaction with campaign outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital media management, preferably within an advertising agency setting.
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).
• Strong leadership skills with experience in managing and mentoring teams.
• Exceptional analytical skills, with a data-driven mindset and ability to interpret complex data sets.
• Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to clients and stakeholders.
• Demonstrated experience in budget management and strategic planning.

Technologies & Tools

The ideal candidate for the Senior Digital Media Manager position will be well-versed in a variety of digital marketing technologies and tools. Proficiency in Google Ads, Facebook Ads Manager, and programmatic advertising platforms is essential. Familiarity with analytics tools such as Google Analytics, SEMrush, and social media management tools will also be crucial for tracking campaign performance and providing actionable insights.

Ideal Candidates

The ideal candidate for this position will possess a strong combination of leadership, creativity, and analytical skills. They will thrive in a fast-paced environment, be proactive in identifying opportunities for campaign improvement, and demonstrate excellent problem-solving abilities. Successful Senior Digital Media Managers at Love & Company are strong communicators who can effectively collaborate with diverse teams and clients, possess a passion for digital marketing, and are committed to delivering exceptional results through innovative strategies.