Senior Director, Performance Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Tia, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Performance Marketing at Tia will spearhead our marketing efforts to drive user acquisition and revenue growth. This pivotal role involves strategizing and executing integrated marketing campaigns across various digital channels. The incumbent will work closely with cross-functional teams to optimize marketing performance, analyze data, and implement innovative tactics that enhance brand visibility and strengthen the customer journey. As a key leader within the organization, the Senior Director will mentor the marketing team, ensuring alignment with Tia's overall business objectives and fostering a culture of continuous improvement.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies focused on user acquisition and retention.
• Lead and manage a high-performing marketing team, providing guidance and mentorship to ensure tactical excellence.
• Analyze and report on campaign performance, leveraging data analytics to optimize marketing initiatives.
• Oversee the budget for performance marketing, ensuring optimum allocation of resources to maximize ROI.
• Collaborate with product, sales, and creative teams to align marketing strategies with business goals.
• Identify new digital marketing opportunities to enhance brand presence across search engines, social media, and digital advertising platforms.
• Stay abreast of industry trends, competitor activities, and best practices to inform strategic decisions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role.
• Demonstrated expertise in performance marketing channels, including PPC, SEO, email marketing, and social media advertising.
• Strong analytical skills and proficiency in utilizing data analytics tools to interpret marketing performance metrics.
• Excellent leadership, communication, and interpersonal skills, with a proven ability to influence cross-departmental collaboration.
• Experience in managing a marketing budget and optimizing resource allocation for maximum effectiveness.

Technologies & Tools

In this position, the Senior Director of Performance Marketing will utilize a variety of technologies and tools to execute and measure marketing initiatives effectively. Key software includes Google Analytics for performance tracking, marketing automation platforms such as HubSpot or Marketo, and social media analytics tools for campaign assessment. Familiarity with SEM tools like Google Ads and keyword research tools is essential for optimizing search engine marketing efforts. Additionally, collaboration tools such as Slack and project management software like Asana or Trello will be used to facilitate seamless team communication and project execution.

Ideal Candidates

Ideal candidates for the Senior Director of Performance Marketing will possess a strategic mindset, combined with strong creative abilities and a data-driven approach to decision-making. They should demonstrate exceptional problem-solving skills, resilience in fast-paced environments, and the ability to adapt to rapidly changing market conditions. A passion for digital marketing and innovation, along with outstanding leadership qualities, will set candidates apart. Additionally, strong communication skills and a collaborative spirit are essential to build effective relationships across teams and drive the marketing vision and goals at Tia.