Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be responsible for strategizing and executing comprehensive marketing initiatives that engage, nurture, and retain customers throughout their entire lifecycle. This role requires a data-driven approach to develop campaigns that align with organizational goals, enhance customer experiences, and drive growth. The successful candidate will lead cross-functional teams to implement best practices in customer retention, upselling, and loyalty programs while closely monitoring efficacy through analytics and user feedback.

Job Responsibilities

• Develop and implement customer lifecycle marketing strategies to enhance engagement and retention across all customer touchpoints.
• Design and execute targeted email marketing campaigns to educate and inform customers about product offerings and upgrades.
• Analyze customer behavior data to identify trends and insights to optimize marketing initiatives and justify budget allocations.
• Collaborate with product and customer service teams to ensure a consistent brand message and customer experience.
• Monitor, report, and analyze KPIs to evaluate the effectiveness of lifecycle marketing campaigns, making data-informed decisions for continuous improvement.
• Manage budget related to lifecycle marketing activities and ensure efficient allocation of resources to maximize ROI.
• Lead market research initiatives to stay informed on industry trends and customer preferences, incorporating insights into tactical plans.
• Oversee the development of marketing materials and customer communications that support lifecycle programs.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in growth marketing or customer lifecycle management, preferably in a technology-focused environment.
• Proven success in leading marketing campaigns that drive customer engagement and retention.
• Strong analytical skills with proficiency in marketing analytics tools and CRM software.
• Exceptional written and verbal communication skills, with an ability to convey complex ideas clearly.
• Demonstrated ability to work collaboratively in a fast-paced, team-oriented environment.
• Experience with A/B testing, customer segmentation, and personalization strategies.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to facilitate their responsibilities, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics and Tableau. Proficiency in email marketing software, A/B testing tools, and customer feedback platforms is also essential for measuring campaign success and driving optimization efforts.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of strategic thinking and creative problem-solving skills, as well as a passion for customer experience. They will be highly organized, adaptable to changing market dynamics, and adept at managing multiple projects simultaneously. A successful candidate will also demonstrate an entrepreneurial mindset, seeking innovative solutions to drive customer growth and loyalty, and have the ability to foster cross-functional collaboration to achieve collective goals.